Customer Marketing Senior Director

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for a strategic powerhouse to own and evolve FanDuel's retention engine – balancing data, creativity, and commercial acumen to fuel market share growth and customer retention. In this role, you'll set the strategy for how we drive engagement from in-category customers, evolve our lifecycle and offer strategy, and create a culture of continuous optimization. You'll be the go-to leader connecting the dots across Marketing, Go To Market, and Performance & Insights – ensuring our customer marketing strategy is both smart and scalable.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Set end-to-end customer marketing strategic direction, responsible for achieving customer retention targets while balancing efficiency, scale, and market share across all regions
• Lead high performing marketing teams while nurturing the next generation of FanDuel leadership and attracting talent
• Expand, challenge, and transform our lifecycle and promotions strategies, leveraging deep customer data, research, and competitive intelligence to win the battle for choice
• Deliver insights, reporting and recommendations on program improvements to senior and executive leadership
• Manage a significant marketing budget while improving retention and customer value outcomes
• Deliver strategic marketing guidance to cross-functional teams to deliver exciting and effective seasonal Go-To-Market plans
• Partner closely with MarTech, Comms and Ops teams to develop marketing automation, operational efficiency and communications excellence
• Collaborate closely with Business Intelligence to address performance gaps and opportunities, champion experimentation and cultivate an environment of collaboration
• Act as the business leader and central point of contact for all things retention, driving alignment, clarity, and performance across Trading, Creative, Media, Marketing, Business Intelligence, and Finance stakeholders
• Evolve audience strategy through new segmentation discovery and white space opportunities
• Deliver continuous improvements to the full conversion funnel working closely with product and content teams

THE STATS
What we're looking for in our next teammate

• Set end-to-end customer marketing strategic direction, responsible for achieving customer retention targets while balancing efficiency, scale, and market share across all regions
• Lead high performing marketing teams while nurturing the next generation of FanDuel leadership and attracting talent
• Expand, challenge, and transform our lifecycle and promotions strategies, leveraging deep customer data, research, and competitive intelligence to win the battle for choice
• Deliver insights, reporting and recommendations on program improvements to senior and executive leadership
• Manage a significant marketing budget while improving retention and customer value outcomes
• Deliver strategic marketing guidance to cross-functional teams to deliver exciting and effective seasonal Go-To-Market plans
• Partner closely with MarTech, Comms and Ops teams to develop marketing automation, operational efficiency and communications excellence
• Collaborate closely with Business Intelligence to address performance gaps and opportunities, champion experimentation and cultivate an environment of collaboration
• Act as the business leader and central point of contact for all things retention, driving alignment, clarity, and performance across Trading, Creative, Media, Marketing, Business Intelligence, and Finance stakeholders
• Evolve audience strategy through new segmentation discovery and white space opportunities
• Deliver continuous improvements to the full conversion funnel working closely with product and content teams

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America's #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company's affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, "We are One Team". As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email 

The applicable salary range for this position is $171,000 - $214,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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