Director of Marketing and Communications

About Perelman Performing Arts Center (PAC NYC)
Following 9/11, the community and civic planning process that resulted in the World Trade Center master plan in 2003 envisioned a new performing arts center as one of the anchors of the site. The Perelman Performing Arts Center (PAC NYC) opened in the Fall of 2023. Within its three flexible and intimate performance spaces, PAC NYC produces and presents multiple projects in theatre, dance, music and chamber opera. Across each season, we seek to celebrate life and to affirm community in our location at the World Trade Center.

Our mission
PAC NYC's mission is to create connections by cultivating bonds between extraordinary artists and communities, with exemplary performances in active dialogue across the arts, and in our flexible, intimate spaces, inviting conversation and new relationships. Our art and our audiences reflect the dynamic energy of all five boroughs of New York City. We invite everyone to join us as we celebrate creative expression from around the world. PAC NYC is where the world trades ideas.

The role
The Director of Marketing and Communications will be responsible for designing and implementing PAC NYC's marketing and communication strategies. Reporting to the Executive Director, the Director will be a seasoned self-starter with the ability to build processes from the ground up and a strong understanding of how to engage customers and grow audience loyalty. The Director will work with senior leaders across the team to promote the work of PAC NYC in the most effective way possible, including maintaining a comprehensive press and digital advertising strategy while strengthening the institution's brand strategy.

Your key responsibilities

• Responsible for the organizational oversight and strategic management of PAC NYC's marketing, PR and communications, audience engagement, audience services, accessibility, and events and rentals functions.
• Implement PAC NYC sales and pricing strategies with a view to engaging diverse audiences and maximizing ticket sales.
• Implement a marketing strategy to promote PAC NYC's programming with the view to developing audiences and driving revenue.
• Responsible for managing the marketing and communications budget to ensure revenue attainment and audience growth.
• Recruit, engage and performance manage a team who are responsible for marketing, PR and communications, social media, digital media, audience services, accessibility and events and rentals.
• Lead the institution's brand, voice, and reputation through strategic public relations, surveying, distribution of news, announcements, social media posts, and marketing campaigns.
• Implement a robust strategy for engaging new and diverse audiences throughout New York, nationally and globally.
• Oversee PAC NYC's audience services team, ensuring a best-in-class approach to audience experience and engagement.
• Implement a digital advertising strategy to drive list building, customer acquisition and audience engagement.
• Responsible for the oversight and management of all group sales and PAC NYC merchandise
• Oversee PAC NYC's events and rental portfolio, in coordination with PAC NYC's restaurant partner.
• Work with PAC NYC's restaurant partner with respect to branding and advertising to help drive restaurant patronage.
• Lead the team in implementing campaigns to promote PAC NYC's to new and existing customers.
• Work with partners across the World Trade Center campus to develop promotions and opportunities with a view to increasing organizational exposure and patronage.
• Collaborate with development team to execute an individual membership campaign.
• Closely coordinate membership activity with the Development team. Work to identify members with larger giving potential.
• Work with the Artistic team to engage the PAC NYC's civic alliance partners.
• Assess & analyze industry trends, ensuring that the PAC NYC's marketing strategies are competitive within the performing arts space.
• Be a part of the leadership team for the PAC NYC's fundraising events including the annual gala.
• May be assigned other related duties, as required.

What it takes to be successful in the role

• 10+ years of marketing and communications experience, with 5+ years in a progressive leadership / management position.
• Ability to work with a large number of invested stakeholders, including funders, with ease and diplomacy.
• Experience in building organizational pricing and ticketing strategies.
• Strong experience leading communications function and implementing brand guidelines across an organization.
• Strong seller and excellent communicator.
• A seasoned project manager, who excels in a fast-paced environment and has a growth mindset.
• Well versed in traditional, digital and social media.
• Ability to excel under tight deadlines and independently manage multiple projects. A dedication to PAC NYC's mission.

Salary and benefits
Annual salary will range between $190,000 - $220,000 plus full benefits. Our benefits package includes health, dental, vision, life and disability benefits, and health care and dependent day care flexible spending accounts. Full time employees are eligible for paid time off and 401K enrollment with employer match, and an annual professional development stipend and support through Carrot Fertility.

We encourage you to apply
At PAC NYC, we are committed to building a diverse and inclusive workplace. If you're excited by this role and the job description aligns with you and the work you are passionate about doing, please apply to the position. We encourage all applicants who are committed to contributing to an equitable and inclusive work environment to submit an application for a role with us without feeling like they need to meet every single qualification of the position, specifically people from traditionally excluded/marginalized groups. You might be the right candidate for this role, or for others that we're adding to our team.

Our commitment to creating a diverse and equitable workplace
Equal employment opportunity and a commitment to a diverse staff are fundamental principles at PAC NYC, where employment opportunities are based upon individual capabilities and qualifications without regard to race, color, religion, gender identity, sexual orientation, age, national origin, citizenship, disability, veteran status or any other protected characteristic as established under law.