Director of Local Marketing

Who You Are:

The Director of Local Marketing & Revenue will own all non-digital, partnership-based revenue channels for the Museum of Ice Cream in Las Vegas and is responsible for driving $1.3 million in annual revenue through local partnerships, community-driven ticket sales, group events (e.g. birthday parties), and tourism outreach. They will develop and execute sales strategies to attract local visitors and tourists through corporate and community partnerships, concierge and travel agent networks, group bookings (parties/events), and on-the-ground outreach initiatives. This role focuses on building relationships and creative local marketing tactics to drive ticket sales outside of traditional online advertising. Success in this position means meeting or exceeding monthly and annual revenue targets by converting partnerships and local connections into ticket sales and private event bookings.

Key Responsibilities:

• Local Sales Strategy: You'll craft and lead our local sales strategy — driving group bookings, private events, and partnerships that fill the Museum of Ice Cream with laughter and connection. You'll set bold monthly goals, spark creative "outside-in" campaigns, and turn new guests into lifelong fans.

• Partnership Development: You'll be our connector-in-chief across Las Vegas — linking MOIC with hotels, travel operators, schools, and tourism boards. You'll turn handshakes into collaborations that drive guests through our doors, from concierge referrals to hotel package deals.

• Ambassador Network: You'll create a community of local insiders — concierges, influencers, travel agents — who love sharing our story. You'll design simple rewards, host sweet appreciation events, and keep MOIC top-of-mind (and heart) for those who send visitors our way.

• Community Outreach & Street Team: From bustling boulevards to community festivals, you'll build a grassroots presence through a local street team, partnerships with visitor centers, and participation in community events. Recruit and train fellow scoops to spread the MOIC brand and drive local traffic through creative activations and promotions.

• Client Events & Activations: You'll bring partners and clients inside the world of MOIC — hosting fam tours, mixers, and influencer nights that turn guests into believers. You'll plan every detail, ensuring every event sparkles from invite to dessert.

• Revenue & ROI Management: You'll own our offline sales story — from tracking leads and ROI to celebrating what's working (and remixing what's not). You'll use our CRM tools, data insights, and your own intuition to make each effort more impactful than the last.

• Collaboration & Coordination: You'll partner with our GM, operations crew, and HQ marketing to keep everything in sync — from group bookings to campaign launches. You'll be present in the museum several days a week, ready to connect, host, and share the experience firsthand.

Please note - interviews for this role will not begin until December 2025.

Must Haves

• 5+ years of experience in sales, marketing, or business development in attractions, hospitality, events, or tourism.
• Proven track record in generating B2B leads, closing deals, and exceeding sales targets.
• Strong public speaking and presentation skills; confident in leading partner events and meetings.
• Demonstrated strong local market knowledge — tourism seasons, key hospitality partners, and event calendars.
• Existing relationships with Las Vegas hotels, DMCs, or tourism boards.
• Comfort with CRM systems (e.g., HubSpot, Salesforce) and working with data to track success and make adjustments.
• Ability to independently manage programs while collaborating with cross-functional stakeholders.
• Strong organizational skills with a creative mindset — equally at home with spreadsheets and street fairs.

Nice-to-Haves

• Previous experience building an ambassador/influencer program or grassroots campaign from scratch.
• Background in selling birthday party packages, venue rentals, or team-building events.
• Spanish fluency or multilingual skills.
• Experience with opening a new venue or launching a market.
• A passion for playful, immersive experiences and the joy of ice cream.

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
• Ability to advance within the organization