Digital Marketing Specialist

3 days ago

Remote, Oregon, United States The Bio Company Full time $53,000 - $63,833 per year

Job Summary

Join our dynamic team as a Digital Marketing Specialist, where you will play a pivotal role in driving our online presence and enhancing our brand visibility You will leverage your expertise in digital marketing strategies to create engaging content, optimize campaigns, and analyze performance metrics. Your creativity and analytical skills will be essential in crafting compelling marketing initiatives that resonate with our target audience and boost conversions.

What you'll do

  • Develop and implement innovative digital marketing strategies across various channels, including SEO, SEM, and social media.
  • Create captivating content for websites, blogs, and social media platforms that aligns with brand voice and engages customers.
  • Utilize SEO tools to conduct keyword research and optimize website content for search engines to improve organic traffic.
  • Manage Google Ads and Facebook Advertising campaigns to maximize ROI through conversion optimization techniques.
  • Analyze website performance using Google Analytics to track user behavior and identify opportunities for improvement.
  • Collaborate with the design team to produce visually appealing graphics using Adobe Creative Suite and Adobe Photoshop.
  • Oversee email marketing campaigns, ensuring effective segmentation and personalization for targeted outreach.
  • Maintain content management systems (CMS) such as WordPress to ensure up-to-date website information.

Basic qualifications

  • Strong understanding of digital marketing principles and best practices.
  • Proficiency in HTML, CSS, JavaScript, and SQL for effective website management and troubleshooting.

Preferred qualifications

  • Experience with marketing automation tools to streamline campaigns.
  • Familiarity with e-commerce platforms to enhance online sales strategies.
  • Proven track record in B2B marketing initiatives that drive engagement and lead generation.
  • Excellent copywriting skills with the ability to craft persuasive messaging tailored to diverse audiences.
  • Solid experience in social media management across various platforms.

Why you'll love it here

We are dedicated to fostering an environment where creativity thrives Our team is passionate about innovation, collaboration, and personal growth. We provide a supportive atmosphere that encourages professional development while celebrating achievements.

Our benefits include:

  • Comprehensive health benefits for you and your family.
  • Opportunities for career advancement through training programs.
  • Flexible work arrangements that promote work-life balance.
  • A vibrant company culture that values diversity and inclusion. Join us on this exciting journey as we elevate our digital presence together Your contributions will be instrumental in shaping our brand's future.

Job Types: Part-time, Contract

Pay: $53, $63,833.80 per year

Expected hours: 20 per week

Work Location: Remote

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