Senior Growth Marketing Manager

3 days ago


San Mateo, California, United States Achieve Full time
Company Description

Achieve is a leading digital personal finance company. We help everyday people move from struggling to thriving by providing innovative, personalized financial solutions. By leveraging proprietary data and analytics, our solutions are tailored for each step of our member's financial journey to include personal loans, home equity loans, debt consolidation, financial tools and education. Every day, we get to help our members move their finances forward with care, compassion, and empathetic touch. We put people first and treat them like humans, not account numbers.

Job Description

The Opportunity

Achieve is redefining how everyday people borrow smarter and build a stronger financial future. Our Lending business helps consumers access the right loan at the right time—personal loans and home equity loans that fit their goals, not the other way around.

We're looking for a data-driven, performance-obsessed Senior Growth Marketing Manager to lead our direct-to-consumer and affiliate marketing strategy across Achieve's lending products. This role sits at the intersection of performance marketing, lending strategy, and brand growth—connecting business goals with channel execution, full-funnel optimization, and consumer insight.

If you're a strategic doer who can translate data into decisions, hypotheses into tests, and performance signals into growth momentum—this is the place to make an impact.

What You'll Do

  • Drive Growth Strategy: Build and evolve the DTC acquisition and affiliate strategy for Achieve Lending. Partner with performance channel leads (SEM, Social, CTV, Display, SEO, Email/SMS) to reach the right borrowers efficiently and at scale.
  • Turn Insights Into Action: Develop and test hypotheses that improve conversion, LTV, and CAC efficiency. Model, forecast, and scenario plan to identify the next growth unlock.
  • Collaborate Across Channels: Coordinate with Achieve's performance marketing, brand/creative, product and data analytics teams to align messaging, audience segmentation, and creative experimentation across the funnel. Test landing pages, personalization, and engagement tactics.
  • Shape Creative That Converts: Write briefs grounded in consumer insight, behavioral triggers, and Achieve's brand voice. Drive experimentation across messaging, offers, and landing experiences.
  • Optimize Relentlessly via an experimentation engine: Track performance against growth KPIs—drilling into targeting, bidding, and funnel performance. Optimize channel and campaign allocations via test and learn to maximize ROI.
  • Advance Measurement & Learning: Partner with data and analytics teams to refine measurement/attribution models, and generate deeper insight into performance drivers and borrower behavior.
  • Expand the Ecosystem: Support cross-sell, retention, and monetization efforts across Achieve's lending portfolio—helping consumers discover new ways to improve their financial health.
Qualifications

About You

  • You're strategic, analytical, and experimental—always testing, learning, and scaling what works.
  • You're a collaborator at heart who can rally channel experts, product partners, and creatives around shared outcomes.
  • You thrive in data-rich, fast-moving environments and find clarity in complexity.
  • You care about helping real people achieve financial progress, not just hitting numbers.

What you'll bring:

  • 8+ years leading multi-channel growth marketing in fintech, consumer lending, or high-velocity DTC environments
  • Proven track record managing 8-figure acquisition budgets and delivering measurable ROI
  • Experience building full-funnel growth systems across SEM, Paid Social, Display, SEO, and Affiliate channels
  • Deep understanding of marketing operations, experimentation frameworks, and martech stacks
  • Strong analytical fluency with Google Sheets, SQL/GBQ, and attribution tools
  • Ability to navigate ambiguity, prioritize impact, and deliver results in a dynamic environment
  • Excellent communicator who leads through influence and collaboration

Why Achieve

At Achieve, we believe in optimizing more than just campaigns—we optimize opportunity. Our team combines 20+ years of lending experience, proprietary data, and empathetic innovation to help millions of people move forward financially. Join us and help scale a business that's improving financial health one customer at a time.

Additional Information

Salary Range: $160,000 to $180,000 annually + bonus + benefits. This information represents the expected salary range for this role. Should we decide to make an offer for employment, we'll consider your location, experience, and other job-related factors.

Achieve well-being with:

  • Hybrid and remote work opportunities
  • 401 (k) with employer match
  • Medical, dental and vision with HSA and FSA options
  • Competitive vacation and sick time off, as well as dedicated volunteer days
  • Access to wellness support through Employee Assistance Program, Talkspace, and fitness discounts
  • Up to $5,250 paid back to you on eligible education expenses
  • Pet care discounts for your furry family members
  • Financial support in times of hardship with our Achieve Care Fund
  • A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups

Join Achieve, change the future

At Achieve, we're changing millions of lives.

From the single parent trying to catch up on bills to the entrepreneur needing a loan for the next phase of growth, you'll get to be a part of their journey to a better financial future. We're proud to have over 3,000 employees in mostly hybrid and 100% remote roles across the United States with hubs in Arizona, California, and Texas. We are strategically growing our teams with more remote, work-from-home opportunities every day to better serve our members. A career at Achieve is more than a job—it's a place where you can make a true impact, have a sense of belonging, establish a fulfilling career, and put your well-being first.

Attention Agencies & Search Firms: We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Achieve to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieve's Talent Acquisition leader.



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