Senior Product Marketing Specialist

5 days ago

New York, New York, United States Abacus Business Computer LLC Full time

Benefits:

  • 401(k) matching
  • Bonus based on performance
  • Competitive salary
  • Health insurance
  • Paid time off

Abacus Business Computer (abcPOS) is a New York City-based point-of-sale(POS) systems company that provides one-stop solutions from POS systems to merchant services to growth marketing. With over 30 years in the industry, abcPOS serves more than 6,000 customers and has 40,000 devices installed. The company's customer base ranges from restaurants to retailers, e-commerce to franchise to international groups.

Must be Fluent in Mandarin/Chinese

Job Overview

We're looking for a talented Senior Product Marketing Specialist to help grow abcPOS in both English and Chinese markets. In this full-time role, you'll plan and lead marketing strategies, manage product launches, and create campaigns that attract B2B customers across regions. You'll work closely with our product, sales, and marketing teams to make a real impact on the company's growth.

Key Responsibilities

  • Plan and execute go-to-market strategies for new product launches.
  • Write clear and persuasive product messaging that fits our English and Chinese audiences.
  • Work with cross-functional teams to ensure alignment between product, sales, and marketing.
  • Conduct market research and competitor analysis to find new opportunities.
  • Create sales tools like presentations, case studies, and product sheets.
  • Develop and manage paid ad campaigns on Google, LinkedIn, and Baidu, tailored to each language market.
  • Track and analyze campaign performance to improve results.
  • Manage social media and content creation across both English and Chinese platforms.

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related field (Master's preferred).
  • Bilingual fluency in English and Chinese (written and spoken).
  • 2+ years of experience in product marketing.
  • Strong understanding of marketing strategy, customer segmentation, and product positioning.
  • Skilled with tools like Google Analytics, HubSpot, Salesforce, or similar.
  • Bonus: Experience in SaaS, POS, or Payment Solutions industries.

What We Offer

  • A fast-paced, innovative environment where your ideas matter.
  • Hands-on experience leading marketing campaigns and go-to-market strategies in international markets.
  • A collaborative team culture that encourages creativity and autonomy.
  • Competitive pay with a base salary and annual performance bonus.
  • Career growth opportunities with mentorship and leadership exposure.
  • Access to professional development resources, including certifications, conferences, and training.

Schedule:

  • Day shift
  • Monday to Friday
  • Weekends as needed

Language:

  • Mandarin(Chinese) (Required)

Ability to Commute:

  • Manhattan, NY Required)

Work Location: In person

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