Senior Marketing Specialist – Social Media

4 days ago

New York, New York, United States North American Service Center of Chinese Students Service LLC Full time $60,000 - $80,000 per year

市场营销高级专员 – 社交媒体与广告运营

薪资: $60,000.00至$70,000.00(每年 )

职位描述:

市场营销高级专员 – 社交媒体与广告运营

地点:纽约曼哈顿(5 W 37th st,New York,NY,10018)

职位类型: 全职

薪资范围:具体根据经验面议

关于我们我们是一家致力于利用优质的内容产出和数字化推广策略推动产品影响力与市场增长的公司。我们正在寻找一名高级市场营销专员(Senior Marketing Specialist),专注于内容营销、广告投放、产品交付,帮助优化市场决策,扩大市场收益。这个职位适合对数据分析、社媒推广和商业策略充满激情,有至少2年相关市场营销媒体经验的专业人士。

岗位职责:

一、社交媒体内容与营销支持

负责运营小红书、抖音等社交媒体平台,规划并执行内容发布

负责开展市场调研,分析用户偏好,参与产品推广与转化策略制定

跟踪社媒关键数据指标(KPI),如阅读量、互动率、点击率等

二、广告投放与渠道优化

监测社媒广告投放数据,提供可执行的优化建议

跟踪并分析指标,如转化率、点击成本(CPC)、获客成本(CPA)、广告回报率(ROI)等

负责内容和页面测试,优化投放文案、落地页、关键词与出价

分析用户行为数据,提升广告表现和转化效率

三、品牌与产品分析支持

负责品牌定位、用户画像及线上线下营销活动策划

负责搭建品牌数据库,与产品运营团队协作收集用户反馈

负责用户调研、竞品分析,提出数据驱动的优化策略

四、项目协作与流程支持

负责实际运营项目与商务拓展工作

推动流程优化、数据归档和团队协作落地

根据营销节奏及时调整内容策略,增强执行效率与协同能力

⸻

岗位要求:

本科及以上学历,市场营销、传播、商业分析、数据相关专业优先

熟悉主流社交媒体平台及其内容形式(如小红书、抖音、Instagram、微信公众号)

熟练使用Excel、PPT,具备Google Analytics、SEO、广告平台(如Meta/Google Ads)经验者优先

善于沟通,有责任心,具备优秀的数据分析和内容理解能力

至少有2年以上市场营销-媒体与广告相关工作或项目经验

职位类型:全职

Work Location: 现场办公

Senior Marketing Specialist – Social Media & Advertising Operations

Salary Range: $60,000 – $70,000 per year (based on experience)

Location: Manhattan, New York (5 W 37th St, New York, NY 10018)

Job Type: Full-Time

About Us

We are a dynamic company dedicated to driving product influence and market growth through high-quality content creation and data-driven digital marketing strategies. We are seeking a Senior Marketing Specialist focused on content marketing, advertising operations, and product delivery to help optimize marketing decisions and maximize business impact.

This position is ideal for a professional with at least 2 years of experience in marketing or media, who is passionate about data analytics, social media engagement, and commercial strategy.

Key Responsibilities

  1. Social Media Content & Marketing Support

Manage and operate social media platforms such as Xiaohongshu (RED), TikTok, and others; plan and execute content strategies and publishing schedules.

Conduct market research and analyze user preferences to support product promotion and conversion strategies.

Track and analyze key social media performance metrics (KPI) such as impressions, engagement rate, and click-through rate.

  1. Advertising Operations & Channel Optimization

Monitor social media advertising performance and provide actionable optimization suggestions.

Track and analyze core advertising metrics, including conversion rate, cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS/ROI).

Conduct content and landing page A/B testing; optimize ad copy, keywords, and bidding strategies.

Analyze user behavior data to improve ad performance and conversion efficiency.

  1. Brand & Product Analysis Support

Support brand positioning, audience profiling, and both online and offline marketing campaign planning.

Build and maintain the brand database; collaborate with the product operations team to gather user feedback.

Conduct user research and competitive analysis to propose data-driven optimization strategies.

  1. Project Collaboration & Process Support

Participate in marketing and business development projects.

Support process optimization, data archiving, and team collaboration efficiency.

Adjust content and campaign strategies in line with marketing timelines to ensure effective execution and coordination.

Qualifications

Bachelor's degree or above, preferably in Marketing, Communications, Business Analytics, or Data-related majors.

Familiar with major social media platforms and content formats (e.g., Xiaohongshu/RED, TikTok, Instagram, WeChat Official Accounts).

Proficient in Excel and PowerPoint; experience with Google Analytics, SEO, or advertising platforms (Meta/Google Ads) is a plus.

Strong communication skills, sense of responsibility, and ability to analyze data and interpret content performance.

Minimum 2 years of experience in marketing, media, or advertising-related roles or projects.

Job Type: Full-Time

Work Location: On-site (Manhattan Office)

职位类型:实习生

薪资: $60,000.00至$70,000.00(每年 )

Work Location: 现场办公

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