Ai Creative Director, StoreGen

Job description
Join our Generative AI focus team to shape how builders at Amazon design, prototype, and ship.

Are you ready to lead creative direction for AI-native tools and experiences? We're a hands-on group exploring how LLMs, agents, and smart tooling change the day-to-day of software development—and we need a Creative Director who can turn that into clear systems, visuals, and stories people can use.

Our Mission

We're building the next generation of development tools — uncovering how LLMs can originate new ways of thinking, building, and collaborating.

What Makes Us Different

* Ground-floor influence on the UX of AI assistants and agentic tools used by Amazon builders
* Tight loop with applied science and engineering; you'll prototype and innovate with live systems
* Love for shipping scrappy proofs, then leveling them up into durable patterns
* Culture of experimentation and innovative thinking

What You'll Do
* Set the creative direction for AI-powered UX across concepts, prototypes, and internal launches
* Bring novel concepts to life through interactions and visuals that showcase what's possible
* Translate messy, frontier ideas into clear artifacts—storyboards, animatics, clickable demos
* Lead visual systems for assistants/agents: interaction models, motion, states, and guidance
* Add polish and structure to demos so ideas are easier to evaluate and share
* Help shape internal understanding of how humans can and should collaborate with AI tooling

Impact
Your direction will shape how thousands of Amazon engineers experience AI in their daily workflow—what it looks like, how it behaves, and how fast people adopt it.

Always find a way

Key job responsibilities
Develop and own the visual and interaction design strategy for AI-native tools

Collaborate with product, science, and engineering teams to turn technical capabilities into human-centered experiences

Create high-fidelity prototypes, storyboards, and animatics that make complex AI behaviors intuitive

Lead a program to guide designers in integrating AI into their workflows using external and internal Ai-powered tools

Basic Qualifications:
- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Bachelor's degree

Preferred Qualifications:
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.

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