Lead Creative Designer

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HOW WE TAKE CARE OF YOU:

For full time employees, Health, Dental, Vision, 401K with generous matching program, generous paid time off.

Potential Annual Bonus Opportunity.

50% discount at restaurants and retail locations.

Career advancement opportunities as we are growing

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SET THE COURSE

The Lead Creative Designer is responsible for elevating our digital brand presence through exceptional visual design and scalable systems. This role leads the creation and maintenance of a robust marketing website design system in Figma, ensuring consistency, efficiency, and creative excellence across all marketing and campaigns. In addition to being a hands-on contributor, this role provides creative leadership and guidance to cross-functional teams, championing design best practices and fostering a culture of visual excellence. By combining strategic design thinking, brand storytelling, and pixel-perfect execution, this position drives high-impact marketing initiatives that strengthen brand identity, improve user engagement, and deliver visually stunning, conversion-focused experiences across all channels.

BE THE ISLAND GUIDE

• Collaborate closely with the Creative Director to define and drive the end-to-end visual design vision for the website and the broader marketing ecosystem.
• Establish, maintain, and govern scalable design systems in Figma, including UI component libraries, style guides, and templates for the design team.
• Partner with Marketing, Development, and eComm teams to ensure seamless execution of designs across all digital platforms.
• Mentor and guide designers, sharing insights, Figma workflows, and UI best practices to elevate design quality and consistency.
• Identify opportunities to integrate AI-driven design solutions that improve workflow efficiency and scalability.

Marketing Design & Execution

• Lead the creation, documentation, and maintenance of reusable UI components, design tokens, and templates in Figma to ensure consistent, scalable, and accessible design across all marketing channels.
• Collaborate with production and development teams to translate designs into responsive, high-performing, and on-brand experiences and campaigns
• Design visually compelling marketing assets for multi-channel campaigns, including landing pages, email templates, social media graphics, and paid media.
• Perform design audits and optimizations to improve usability, conversion, and brand alignment across digital touchpoints.

ESSENTIALS FOR LIFE IN PARADISE

• 8+ years of experience in marketing, visual, or brand design, with a strong portfolio showcasing high-quality digital and campaign work.
• Expert in Figma, including component libraries, design tokens, variants, auto-layout, prototypes, and design system management.
• Proven ability to lead projects and influence cross-functional teams, providing mentorship and advocating for design best practices.
• Strong visual design skills, with a keen eye for typography, layout, color, and brand aesthetics.
• Experience creating assets for multi-channel marketing campaigns, including web, email, social, paid media, and print materials.
• Deep understanding of visual hierarchy, responsive design, and cross-channel brand consistency.
• Excellent organizational, documentation, communication, and presentation skills for managing systems and sharing design rationale with stakeholders.
• Demonstrates a strong and creative sense of visual design with a modern aesthetic, coupled with a traditional background
• Demonstrated ability to manage multiple projects, changing priorities and to successfully work in a fast paced creative environment.
• Demonstrated ability to communicate effectively in creative environments
• Leader who can work both independently and lead and manage a team as well as multiple projects. Must be able to pivot quickly.
• Be an innovative autonomous self-starter. Excellent time management skills
• Detail oriented
• Excellent leadership and creative communication skills (oral and written)

Multiple factors will vary the applicable rate of pay for this role, including an individual's experience, knowledge, and skillset, as well as work location and available budget.

Rate Range: $86,700 to $144,400 Annually

Mahalo (thank you) for your interest in Tommy Bahama

Tommy Bahama is an equal opportunity employer and does not discriminate against qualified applicants based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making or any other characteristic protected by law. If you need an accommodation to complete an online application, please contact the location you are applying to or send an email to our recruiting team at

Mahalo (thank you) for your interest in Tommy Bahama

Tommy Bahama is an equal opportunity employer and does not discriminate against qualified applicants based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making or any other characteristic protected by law. If you need an accommodation to complete an online application, please contact the location you are applying to or send an email to our recruiting team at

Tommy Bahama participates in E-Verify. Details in English and Spanish. Right to Work Statement in English and Spanish.