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Director of Marketing

2 weeks ago

Dallas, Texas, United States Broadway Dallas, Inc. Full time $85,000 - $95,000 per year

Position Title: Director of Marketing

Department: Marketing

Reports To: Vice President of Marketing

Direct Reports: Senior Publicity Manager; Digital Marketing Manager

Type: Full-Time, exempt, salaried

Compensation: $85,000-$95,000 annual salary paid twice monthly

Schedule: Weekday shifts from 8:30am-5:30pm, adjusted as necessary for significant night and weekend work based on Broadway Dallas event/meeting programming

Location: Music Hall at Fair Park, Dallas, TX

Remote Work: Flex: In person at the worksite, with up to 2 days/week remote as assigned by supervisor

Desired Start: December 1, 2025

Position Summary:

The Marketing Director develops and executes comprehensive advertising and communications strategies to enhance the visibility, reach, and sales of one of the nation's leading non-profit performing arts organizations and its associated programming – most notably its Broadway series presentations.

This marketing leader requires a blend of creativity, strategic thinking, personnel management skills and a strong understanding of the performing arts landscape—especially touring shows and the local market.

The ideal candidate will be a collaborative leader who is committed to advancing the Broadway Dallas mission while driving ticket sales and audience engagement; and increasing the breadth and depth of awareness of other Broadway Dallas programs in fundraising, education and community partnerships, and the nonprofit organization's mission, purpose, vision, and values.

This position requires regular on-site work in and around the Music Hall at Fair Park. Familiarity with Fair Park and its surrounding neighborhoods is strongly preferred.

Responsibilities include but are not limited to:

  • Communications Strategy Development: Create and implement innovative campaigns for upcoming productions and mission-based initiatives, ensuring alignment with Broadway Dallas' goals.
  • Budget Management: Develop, justify, and manage various advertising, publicity, and administrative budgets for the Marketing Department, ensuring effective allocation of resources and accurate financial records. Measure and maximize ROI on campaigns.
  • Media Planning & Relationships: Identify and establish relationships with media outlets, both traditional and digital, to promote our productions and other initiatives.
  • Content Creation: Collaborate with and support internal departments, with creative resources (internal and external) to develop compelling materials and content, including print ads and collateral material, venue signage, digital content, email campaigns, and promotional videos.
  • Audience Research: Conduct market research to understand audience demographics, preferences, and behaviors, using insights to refine advertising strategies.
  • Performance Analysis: Monitor and analyze the performance of marketing campaigns, providing regular reports and recommendations for improvement.
  • Community Engagement: Foster partnerships with local businesses and organizations to enhance visibility and support for our productions and other initiatives.
  • Team Leadership: Manage and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.

Requirements:

  • Bachelor's degree.
  • Five or more years of experience managing a team in advertising, marketing, or communications, preferably in the performing arts or nonprofit sector.
  • Two or more years of experience supervising at least one full-time employee, including setting goals and expectations, managing performance, and working with the employee(s) on opportunities to learn and grow.
  • Excellent written and verbal communication skills, with a demonstrated knack for storytelling.
  • Experience writing press releases, managing organizational social media accounts, and creating or advancing the organizational brand.
  • Proven ability to manage multiple projects and competing deadlines.
  • Exceptional analytical skills and experience with data-driven decision-making.
  • Hold a valid driver's license and have regular access to a motor vehicle or other reliable means of transportation to and from the Music Hall and off-site events/meeting locations.

Preferred Skills/Qualifications:

  • Bachelor's or advanced degree in marketing, advertising, communications, or a related field.
  • Ten years of experience managing a team in advertising, marketing, or communications, preferably in the performing arts or nonprofit sector, with at least five supervising one or more employees.
  • One or more years writing, distributing, and pitching press releases.
  • Fluency in paid and organic digital advertising strategies, including all major social media platforms.
  • Experience with style and branding guides and implementing them throughout an organization.
  • Demonstrated appreciation of musical theatre or the performing arts in general.

Working Conditions:

  • Regular office environment.
  • Prolonged periods sitting at a desk and working on a computer.
  • Must be able to lift up to 15 pounds at times.

Benefits:

  • Generous benefits package including health, dental, and vision insurance, participation in the organization retirement plan, PTO allowance, and other benefits allotted to full-time employees
  • Employee Assistance Program
  • Drug/Alcohol Free and Safe Workplace, and Anti-Harassment Policies
  • Professional development opportunities, including training and seminars on topics such as Equity, Diversity, Inclusion, & Access (EDIA), safe space training, and other opportunities as available
  • Occasional access to complimentary tickets to theatrical performances in the Music Hall and at surrounding arts organizations

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. Broadway Dallas is committed to a diverse and inclusive workplace, so applicants excited about this role but whose experience doesn't align perfectly with every qualification are encouraged to apply.

About Broadway Dallas

The non-profit Broadway Dallas has presented the best of Broadway touring productions to North Texas audiences since 1941. Located in the historic Music Hall at Fair Park, Broadway Dallas promotes excellence in live musical theatre with year-round performances for diverse audiences of all ages, impacting the lives of children and families through education and community outreach programs, while enriching the cultural landscape of North Texas and the Southwest Region. As a 501(c)(3) non-profit organization, Broadway Dallas relies on a variety of funding sources to offer affordable ticket prices, preserve the beautiful historic theatre, educate young audiences, and develop impactful community programs.

Broadway Dallas does not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. These activities include, but are not limited to, hiring and termination of staff, selection of volunteers and vendors, and provision of services. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, volunteers, sub-contractors, vendors, and clients.

Disclaimer:

The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

The Employer retains the right to change or assign other duties to this position.