Director of Enrollment Marketing

BASIC REQUIREMENTS:

Must be a Christian who is a member of a church that holds Jesus Christ to be their Lord

and Savior, and who holds solely the Old Testament and the New Testament as sacred

Scriptures.

DBU requires employees to follow all University policies and procedures, which exist to support the Christian mission of DBU and includes, but is not limited to, a Christian Code of Conduct. Click here to read

QUALIFICATIONS:

• Bachelor's degree in marketing, communication, or related field and experience in
  
  managing marketing and communications teams. Experience within a higher education
  
  setting preferred. Advanced degree preferred.
• A cooperative attitude toward DBU's goals and environment.
• The ability to organize, manage, problem-solve, focus, and work well with others.
• Excellent management and leadership skills, with an ability to guide and mentor staff and
  
  contractors while delegating assignments as needed to meet critical deadlines.
• Demonstrated ability to gain consensus among multiple stakeholders in a decentralized
  
  environment, as well as the ability to partner with others to guide projects to successful
  
  completion while staying within budget.
• Excellent written, digital, and oral communication skills with the ability to translate
  
  organizational programs and services into engaging and accessible stories and other content
  
  for various audiences.
• Expert knowledge of communications principles and techniques including knowledge of
  
  graphic and web design principles and the ability to professionally and efficiently partner
  
  with design professionals to produce high-quality deliverables within budget.
• Strong attention to detail and the ability to work in a fast-paced, lean organization.

RESPONSIBILITIES AND DUTIES:

1. Work with the Senior Vice President to reframe the Enrollment Marketing division from
   
   transactional to strategic and reactive to proactive
2. Direct daily operations of Enrollment Marketing including web, social media, visual
   
   communications, and marketing teams by communicating a clear and compelling agenda
   
   for team members and coordination within the University Communications Division
3. Mentor and develop Enrollment Marketing team members, promoting a culture of servant
   
   leadership, high performance, diversity, continuous improvement, accountability, and
   
   kindness
4. Assist the Senior Vice President in implementing an integrated and comprehensive
   
   communications plan related to Enrollment for the University and management of the
   
   Enrollment Marketing division
5. Provide leadership, oversight, and technical direction for University communications
   
   related to Enrollment to ensure all communications are clear, concise, and consistent with
   
   the University brand standards.
6. Implement strategies and promote consistency with the DBU brand in all external
   
   communications related to Enrollment
7. Evaluate advertising opportunities and work with the Enrollment Division to determine the
   
   best advertising strategy for their needs
8. Serve as point person for college guides and directories related to Enrollment to ensure the
   
   most current information is published
9. Collaborate with Enrollment and Retention areas to educate them on the University brand
   
   standards and align University Communication strategy with their needs
10. Ensure smooth implementation and ongoing effective use of technology solutions such as a
    
    project management system, digital asset manager, customer relations management system,
    
    marketing automation system, and analytics tools by University Communications' staff and
    
    other key constituents.
11. Encourage and promote collaboration, visibility, and involvement of central
    
    communications team members with department leads and vice presidents
12. Regularly meet with departmental leads and assistant/associate vice presidents to ensure
    
    they feel respected and heard to leverage communication and marketing assets across the
    
    University
13. Works closely with the Marketing and Data Analyst to develop methodology and utilize
    
    tools to measure and monitor the effectiveness of University Communications' Enrollment
    
    initiatives
14. Perform other duties as assigned by the Senior Vice President and President

WORK SCHEDULE:

The Director will have regular hours as agreed upon with the Assistant Vice President for Administrative Affairs however evenings and weekends will be required as campus events warrant.

WORK LOCATION:

This position will work on the main campus, located at 3000 Mountain Creek Parkway, Dallas, TX 75211

Requirements:

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