Social Media Manager

WHY HILLPOINTE? Hillpointe is a fully integrated real estate development and investment management firm focused on developing market-rate workforce housing across the Sun Belt. Ranked at the top of NMHC's list of Builders and Developers, our team ensures best-in-class execution.

Built on its long and proven track record of real estate development, the firm's investment approach is centered around its in-house general contracting expertise, enabling direct control of cost and delivery timeframe. For each project, Hillpointe directly controls land acquisition, land development, construction, procurement of building materials, asset management, and capital markets. This is more than just a job - it's a career-defining opportunity At Hillpointe, you'll be part of a dynamic, innovative team that has tangible impacts on day-to-day operations and contributes directly to overall success.

Social Media Manager

We are seeking a Social Media Manager to assist with planning, creating, and publishing engaging content across social media platforms to build brand awareness, support leasing efforts, and foster community engagement. This role is ideal for someone passionate about storytelling, digital content, and real estate or lifestyle brands.

Key Responsibilities:

Content Creation & Management

• Assist in developing and curating engaging visual and written content for platforms including Instagram, Facebook, TikTok, LinkedIn, and X (Twitter)
• Schedule and publish regular social media posts that showcase property features, resident lifestyle, events, amenities, and company culture
• Create and edit basic graphics, short-form videos, and Reels using tools like Canva, CapCut, or Adobe Creative Suite

Content Strategy Support

• Help brainstorm content ideas that align with marketing goals (e.g., leasing promotions, resident highlights, local partnerships, community events)
• Support content calendars and ensure consistent brand voice across all posts
• Monitor trends and platform features to keep content fresh and relevant

Community Engagement

• Monitor social media interactions (comments, messages, tags), respond timely, and engage with followers in a friendly and brand-appropriate tone
• Collaborate with property teams to capture on-site content and resident-generated content
• Support social campaigns that drive community involvement and resident retention

Analytics & Reporting

• Assist with tracking post performance metrics (likes, shares, reach, engagement, etc.)
• Provide basic weekly or monthly reports to help inform content decisions
• Identify trends in content success and recommend improvements

Cross-Functional Collaboration

• Work with leasing teams, property management, and marketing staff to align social media efforts with broader business goals. Specifically, the VP of Event Marketing, Content Marketing Manager and SEO Manager
• Participate in team meetings and contribute creative ideas to campaigns and the digital team. Specifically partnering with the Director of Digital Marketing and Marketing Specialist

Qualifications:

Required

• Familiarity with major social platforms and social media best practices
• Strong written communication and editing skills
• Creative mindset with an eye for visual content and storytelling
• Comfortable with basic photo/video editing tools (e.g., Canva, smartphone filming)
• Organized with the ability to manage multiple tasks and deadlines

Preferred

• Experience (internship or volunteer) creating social media content for brands or organizations
• Understanding of property management, real estate, or lifestyle services
• Basic analytics experience (insights, dashboards)
• Bachelor's degree in Marketing preferred but not required. Communications, Digital Media, or related field (or equivalent experience) preferred.

Skills & Attributes:

• Creative thinker with a passion for storytelling
• Good communicator who can adapt tone for audiences
• Highly organized and detail-oriented
• Curious and eager to learn new tools and platforms
• Team player who enjoys collaborating with others

NOTE: This document outlines the general nature and level of work expected from individuals in this role.  It's important to understand that this is not an exhaustive list of responsibilities, duties, and skills.  Additional tasks or job functions that can be safely performed may be required as necessary by supervisory personnel.  This flexibility in additional duties showcases the company's adaptability and encourages employees to be versatile. The employee is expected to adhere to all work rules, procedures, and policies established by the company, including, but not limited to, those contained in the employee handbook.