Vice President, Brand and Digital Marketing

7 days ago

Stamford, Connecticut, United States Waring Full time
About the Role   We are seeking a visionary Vice President of Marketing to lead our brand, demand generation, and go-to-market strategy across all customer segments. This leader will be responsible for building a powerful, differentiated brand in foodservice equipment while driving measurable growth through brand development, digital/eCommerce leadership, and integrated marketing execution.   The VP of Marketing will shape how we are perceived in the market - by end-users, operators, distributors, consultants, and rep groups - and will ensure we stand out in a competitive landscape. This role requires a balance of strategic vision and executional rigor, with a strong bias toward digital transformation and demand creation.   Key Responsibilities   Brand & Market Strategy
  • Define and articulate the brand positioning, value proposition, and narrative that resonates across operators, consultants, distributors, and end-users.
  • Lead marketing strategy aligned with company growth objectives - across legacy distribution network, institutional, chain, and emerging industrial kitchen segments.
  • Ensure consistent brand identity across all channels, experiences, and touchpoints globally.
Demand Generation & Growth Marketing
  • Build campaigns that generate end-user demand and route leads through distribution partners.
  • Partner closely with Sales to create industry and vertical-specific programming for dealers, institutional operators, chains, healthcare, and government.
  • Leverage data-driven marketing to optimize campaigns for ROI and scalability.
Digital & eCommerce Leadership
  • Own digital presence: , eCommerce platforms, distributor portals, Amazon Business, Webstaurant, Grainger, and emerging channels.
  • Drive digital merchandising, SEO/SEM, paid media, and digital content strategy to maximize brand visibility and sales conversion.
  • Ensure the brand is leading in the shift toward self-service and online discovery for light equipment.
  • Ensure the brand is initiating the discussion and benefitting from the secular shift from gas powered solutions to electric.
Content & Customer Engagement
  • Develop high-quality content (video, training, case studies, culinary applications) that tells the brand story and supports specification.
  • Effectively leverage legacy content and The Waring Collective, sustainability, food waste, etc.
  • Lead event strategy (trade shows, culinary demos, consultant training) to reinforce thought leadership.
  • Build programs that enhance customer experience pre and post-sale, increasing brand loyalty.
Team & Cross-Functional Leadership
  • Build and lead a high-performing marketing team across brand, digital, creative, and product marketing.
  • Partner with Sales leadership on GTM alignment, channel programs, and vertical strategies.
  • Collaborate with Product and Culinary teams to launch innovations with maximum market impact.
Qualifications
  • 12–15+ years in marketing leadership, ideally in foodservice equipment, B2B2C manufacturing, or adjacent industries.
  • Proven track record of building differentiated brands in competitive categories.
  • Expertise in digital and eCommerce marketing, with hands-on experience in SEO, paid media, and online channel management.
  • Strong grasp of distributor dynamics and B2B2C selling environments.
  • Demonstrated success in demand generation, vertical marketing, and sales alignment.
  • Strong leadership skills with ability to build and inspire a cross-functional marketing team.
  • Excellent strategic thinking paired with operational execution capability.
What We Offer
  • The opportunity to define and scale a brand that is reshaping the future of foodservice equipment.
  • A seat at the leadership table with direct influence on company growth strategy.
  • Competitive executive compensation, performance incentives, and long-term career opportunity.
  • The resources and autonomy to make a transformational impact on how customers experience our brand and products.

  • Vice President, Brand and Digital Marketing

    1 day ago

    Stamford, Connecticut, United States Conair LLC Full time

    DescriptionPosition at WaringAbout The RoleWe are seeking a visionaryVice President of Marketingto lead our brand, demand generation, and go-to-market strategy across all customer segments. This leader will be responsible for building a powerful, differentiated brand in foodservice equipment while driving measurable growth throughbrand development,...

  • Vice President, Executive Communications

    7 days ago

    Stamford, Connecticut, United States Grayscale Investments Full time

    Grayscale is the largest digital asset-focused investment platform in the world by AUM and offers the broadest selection of digital asset investment products in the U.S. based on number of products.Our platform spans the full spectrum of institutional-grade solutions—from single-asset exposures to diversified and thematic strategies—with a goal of...

  • Vice President

    1 day ago

    Stamford, Connecticut, United States Crown Residential LLC Full time

    DescriptionWe are looking for a dynamic, self-starting individual who values a team environment and wants to sky rocket within their career with a growing company. Crown Residential invites you to review the position for our next Vice President and apply directly through the online link. We are looking forward to meeting you Here's a little about us:Crown...

  • Vice President, Executive Communications

    2 weeks ago

    Stamford, Connecticut, United States Grayscale Investments Full time $200,000 - $250,000 per year

    Grayscale is the largest digital asset-focused investment platform in the world by AUM and offers the broadest selection of digital asset investment products in the U.S. based on number of products.Our platform spans the full spectrum of institutional-grade solutions—from single-asset exposures to diversified and thematic strategies—with a goal of...

  • Vice President, National Accounts

    2 days ago

    Stamford, Connecticut, United States Grayscale Investments Full time

    Grayscale is the largest digital asset-focused investment platform in the world by AUM and offers the broadest selection of digital asset investment products in the U.S. based on number of products.Our platform spans the full spectrum of institutional-grade solutions—from single-asset exposures to diversified and thematic strategies—with a goal of...

  • brand manager

    3 days ago

    Stamford, Connecticut, United States CELLA Full time

    Location: Stamford, ConnecticutJob Type: ContractCompensation Range: $ per hour We are seeking a highly motivated and results-driven Brand Manager to join our team. The successful candidate will be responsible for developing, implementing, and executing comprehensive brand strategies that drive market share growth, enhance brand equity, and ensure...

  • Director of Brand

    2 days ago

    Stamford, Connecticut, United States Cuisinart Full time

    About Cuisinart: Cuisinart is a renowned consumer product company that specializes in delivering high-quality kitchen appliances and equipment to bring more joy to the heart of people's home. Today Cuisinart continues its heritage of innovation with an ever-expanding array of essentials that inspire people to cook great food more often, experience the joy of...

  • Vice President, Biotech Practice Lead

    3 days ago

    Stamford, Connecticut, United States KNB Communications Full time

    We are KNB Communications, an award-winning, full service marketing and communications agency specializing in healthcare, health tech, and life sciences. At KNB Communications, we are not just shaping healthcare narratives—we're making industry-defining impact. For more than 27 years, we have helped over 250 healthcare brands rise above the strong...

  • Digital Media Manager

    7 days ago

    Stamford, Connecticut, United States Stokke Full time

    About Stokke – Here We GrowFounded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose-driven design. For over four decades, our products have championed connection—creating meaningful moments that bring parents and children closer together, while supporting healthy child...

  • Brand Assurance Designer

    2 days ago

    Stamford, Connecticut, United States TKO Full time

    Who We Are:WWE is an integrated media organization and the recognized global leader in sports entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and...