Vice President, Executive Communications
2 weeks ago
Grayscale is the largest digital asset-focused investment platform in the world by AUM and offers the broadest selection of digital asset investment products in the U.S. based on number of products.
Our platform spans the full spectrum of institutional-grade solutions—from single-asset exposures to diversified and thematic strategies—with a goal of providing every investor with access to the hyper-expanding digital asset universe. Our firm offers a rare combination of decades of traditional finance work experience and digital asset leadership that brings an institutional mindset to the maturing digital asset industry. This convergence of capabilities positions us to deliver investment solutions and client experiences that are both institutionally robust and technologically advanced, which we believe offers a competitive edge that is difficult to replicate.
We're proud of our deep crypto expertise and work closely with individual and institutional investors as they explore this asset class as part of their portfolio allocation.
Position Summary:
Grayscale is seeking a Vice President, Executive Communications, to elevate the voices of senior leaders and position the company as a trusted brand and at the forefront of the public conversation in Crypto Asset Management. This role will design and deliver executive positioning strategies that showcase Grayscale's leadership across the financial and crypto markets, while also building a best-in-class policy communications and crisis response function that ensures the firm can communicate effectively in the fast-evolving Crypto industry.
Reporting directly to the Chief Comms Officer, the VP will partner with executives such as the Chief Legal Officer, Chief Financial Officer and Chief People Officer to strengthen their visibility as industry authorities and to align their platforms and brands with Grayscale's strategic priorities. At the same time, this leader will establish a policy communications and crisis communications framework, complete with protocols, playbooks, and agency partnerships, that equips Grayscale to manage a proactive and diverse preparedness agenda for seeing around corners in the fast evolving Crypto and Asset Management industries. This role will also oversee all media monitoring, competitive industry trend analysis, Comm Tech and C-Suite and Board reporting function for the broader Comms agenda.
Responsibilities:
- Position Grayscale's senior leaders as influential voices in crypto and finance through tailored communications, thought leadership, and high-impact speaking opportunities.
- Create and manage executive communication platforms that amplify business priorities and reinforce trust with key stakeholders, including social media strategy.
- Build a world-class policy and crisis communications program, including response protocols, media monitoring, and stakeholder alert systems that enable Grayscale to respond within minutes.
- Serve as a trusted advisor to the CCO and executive team during sensitive, high-stakes moments — from regulatory developments and market volatility to security incidents.
- Coordinate with specialized agencies to ensure round-the-clock monitoring and crisis readiness.
- Shape narratives that both protect and enhance the firm's reputation across media, investors, regulators, and employees.
- Establish clear success metrics to measure the effectiveness of executive communications and preparedness for a variety of scenarios.
Prior Experience/Requirements:
- 10+ years of communications experience in asset management, financial services, or other highly regulated industries; crypto/fintech background preferred.
- Demonstrated success building executive visibility platforms including social media that deliver measurable impact.
- Strong track record in crisis communications, with proven ability to manage reputation risk and guide executive decision-making under pressure.
- Established relationships with media and experience preparing senior leaders as effective spokespeople.
- Exceptional writing and speechwriting skills, with sensitivity to high-stakes audiences.
- Experience leading external agency partnerships and aligning cross-functional stakeholders.
- Executive presence and ability to serve as a trusted advisor at the C-suite level.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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