Lead, Programmatic Strategist

Code3 is an integrated marketing agency, powering business growth for digital disruptors and Fortune 500 leaders alike. Our power is at the intersection of Connections, Creative and Commerce – that's what is in our DNA. By harvesting insights and utilizing audience data, we work with our clients to develop scroll-stopping content and creative that performs and elevates the brands we work with across all digital media platforms.

Our people are energized by challenges and sprint to find unorthodox solutions. We plan, activate and measure as one team, and we're not afraid to push boundaries and test our way to success. Coders are Relentless, Gritty, Nimble humans who are always striving to be better.

We're seeking a Lead Programmatic Strategist to lead and elevate our clients' digital performance through cutting-edge programmatic strategies and high-impact partnership activations. This role sits at the heart of our Code3 — bridging data, creativity, and technology to drive measurable growth.

You'll be the strategic lead and point of contact for all things Programmatic and Partnership Media (including direct buys). You'll guide and mentor others on the Programmatic team in campaign strategy, execution, and performance — while collaborating closely across channels to deliver unified, insight-driven marketing solutions.

What you'll do:

• Lead Client Strategy & Service, acting as the primary contact for Programmatic across assigned accounts.
• Deliver exceptional client service and thought leadership; lead client calls, QBRs, and planning sessions.
• Proactively identify optimization and upsell opportunities across Programmatic and Partnership Media.
• Oversee campaign planning, execution, and reporting across platforms like The Trade Desk, DV360, and Amazon DSP.
• Mentor and support team members in strategy, performance analysis, and budget management.
• Conduct campaign QA and performance analysis to ensure flawless delivery and actionable insights.
• Integrate programmatic strategy within broader digital media plans to maximize performance.
• Partner with other channel leads at Code3 to deliver consistent creative storytelling and data-driven insights.
• Work with media partners and platforms to bring innovative solutions to clients.
• Guide reporting processes, ensure data accuracy, and contribute to larger performance narratives.
• Support new business initiatives, process optimization, and best practices adoption across the team.
• Begin managing junior team members and provide mentorship for their professional growth.

Who will love this role:

• A strategic thinker with a passion for innovation and data-driven marketing.
• A self-starter who thrives in a fast-paced, constantly evolving environment.
• A strong communicator who can simplify complexity and build trust with clients and teams.
• A collaborative leader who believes in lifting others while driving results.
• A curious, analytical mind committed to continuous learning and growth.

You should have:

• 6+ years of experience in programmatic in an agency environment.
• Hands-on experience with The Trade Desk, DV360, Amazon DSP, and/or other major DSPs.
• Deep understanding CTV/OTTwith strong measurement capabilities (first- and third-party).
• Advanced proficiency in Excel/Google Sheets (you pivot in your sleep).
• Working knowledge of Amazon Marketing Cloud.

Perks and Benefits:

• Full medical, dental, and vision benefits as well as generous retirement program
• Thoughtful parental leave and return program
• Flexible Time Off, holidays, quarterly Company "Recharge" Days, and holiday closure in December
• Ongoing learning and development opportunities
• Commitment to transparent DEIB practices

Code3's people are what set us apart. We're dedicated to hiring, retaining, and developing a diverse group of remarkable Coders because we know it's the way things should be. By prioritizing our commitment to fostering an inclusive, equitable, and safe environment, we are living our mission of fueling the growth of our people. It's this focus that empowers Coders to not only achieve great work for our clients, but also propel their own development forward and upward. We strongly encourage people from underrepresented backgrounds and all identities to apply even if you don't feel that you meet all of the requirements above

If you have any special needs that we can accommodate, please reach out to our team at so we can make accommodations.

Salary Information: The base salary range for this position is $108,000 - $126,000 and is commensurate with candidate experience and location. Compensation for this position also includes up to a 7% bonus based on performance.

For candidates that are based in California, we encourage you to review this important information for California residents here. For best results, open the link in a new tab.