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Digital Marketing Communications Consultant
2 weeks ago
*Career Area:*
Marketing
*Job Description:
Your Work Shapes the World at Caterpillar Inc.*
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Your Work Shapes the World at Caterpillar Inc.
Our common values and focus on inclusion and respect drive the decisions made by our company, teams and people. This is why we are committed to hiring and building diverse teams representative of the customers we serve globally. When you join our team, you can apply your unique life and job experiences and work in an environment where your ideas are heard, your contributions are celebrated, and your whole-self matters.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
*About Cat Financial*
Cat Financial is a subsidiary of Caterpillar Inc., the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For more than 40 years, Cat Financial has provided a wide range of financing solutions to customers and Cat dealers for machines, engines, Solar gas turbines, genuine Cat parts and services. Headquartered in Nashville, Tennessee, Cat Financial serves customers globally with offices and subsidiaries located throughout North and South America, Asia, Australia, Europe and Africa. Visit to learn more about Cat Financial.
Role Definition
Support execution of various marketing campaigns activities, including creative development.
Responsibilities
- Support the business objective and opportunities to develop and align the marketing tactics.
- Conducting market/competitive research to identify new opportunities and industry trends.
- Monitor metrics to review the effectiveness of existing marketing tactics.
- Maintaining effective communications in the marketing department to discuss and align the marketing strategy to the changing business target.
Degree Requirement
Degree or equivalent experience desired
Skill Descriptors
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Level Working Knowledge:
- Communicates the importance of customer needs/expectations and commits to resolving them.
- Researches and verifies customer needs and expectations.
- Solicits customer satisfaction feedback and acts on improvement opportunities.
- Helps link organizational objectives to customer needs and expectations.
- Meets regularly with customers to understand their wants, needs and expectations.
Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.
Level Working Knowledge:
- Conducts business with one or two other countries.
- Follows policies and procedures governing business activities with another country.
- Obtains information regarding operational issues of other countries when making business decisions.
- Assesses key legal, regulatory, and financial issues specific to a particular country.
- Recognizes behaviors that promote or stunt effective relationships in that country; acts accordingly.
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Level Working Knowledge:
- Demonstrates experience participating in productive collaborative processes.
- Under guidance, initiates collaborative meetings.
- Assists in communicating shared goals with diverse groups and parties.
- Helps promote collaboration across generations, functions, regions, and levels.
- Helps solve business problems and meet business goals through collaborative processes.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Level Working Knowledge:
- Delivers helpful feedback that focuses on behaviors without offending the recipient.
- Listens to feedback without defensiveness and uses it for own communication effectiveness.
- Makes oral presentations and writes reports needed for own work.
- Avoids technical jargon when inappropriate.
- Looks for and considers non-verbal cues from individuals and groups.
Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
Level Basic Understanding:
- Gives examples of decisions and who influenced whom in the decision.
- Describes key concepts of influencing.
- Documents and distributes suggestions and ideas, with supporting detail.
- Identifies local key players and decision makers.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Level Working Knowledge:
- Provides prompt and effective responses to client requests and interactions.
- Monitors client satisfaction levels on a regular basis.
- Alerts own team to problems in client satisfaction.
- Differentiates the roles and responsibilities in a business relationship.
- Works with clients to address critical issues and resolve major problems.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g., vendors, service providers, contractors, consultants, and suppliers).
Level Working Knowledge:
- Works with vendors to assure that products or services are delivered to time and quality specifications.
- Provides feedback on vendor performance to responsible contract administrators.
- Resolves routine issues or problems with vendors in organization's best interest.
- Identifies communications bottlenecks and recommends appropriate solutions.
- Builds effective working relationships with counterparts in vendor or supplier's organization.
Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.
Level Working Knowledge:
- Abides by the organization's policies on promotion and marketing communications to enhance business outcomes.
- Analyzes audiences during promotional and marketing communication events, to understand their perspectives.
- Assesses alternative delivery mechanisms for promotional and marketing communications.
- Assists in the development of marketing communication materials.
- Identifies communication barriers that hinder the objectives of marketing communication and resolves them.
This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of "essential job functions" as that term is defined by the Americans with Disabilities Act.
*Summary Pay Range:*
$92, $160,788.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
*Benefits:*
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
- Medical, dental, and vision benefits*
- Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
- 401(k) savings plans*
- Health Savings Account (HSA)*
- Flexible Spending Accounts (FSAs)*
- Health Lifestyle Programs*
- Employee Assistance Program*
- Voluntary Benefits and Employee Discounts*
- Career Development*
- Incentive bonus*
- Disability benefits
- Life Insurance
- Parental leave
- Adoption benefits
- Tuition Reimbursement
- These benefits also apply to part-time employees
This position requires working onsite five days a week.
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at
*Posting Dates:*
September 30, October 7, 2025
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
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