Powersports dealership Sales Manager

2 weeks ago

Lincoln, Maine, United States Lincoln Powersports Full time $50,000 - $100,000 per year

Sales Manager

Location: Lincoln, ME

Company: Lincoln Powersports

Employment Type: Full-time

About Lincoln Powersports

Lincoln Powersports is a fast-growing, multi-brand powersports and marine dealership serving northern Maine. We proudly retail and service leading brands, including Polaris Snowmobiles, Can-Am, Ski-Doo, CFMOTO, Yamaha & Mercury Outboards, Starcraft Boats, Venture/Nitro Trailers—with continued expansion on the horizon. Our mission is simple: deliver an exceptional customer experience while building a high-performance, fun, and accountable culture.

The Role

We're hiring a Sales Manager to lead our showroom to the next level. You'll own the sales process end-to-end—coaching a small team, dialing in inventory & merchandising, tightening follow-up and CRM usage, and hitting monthly volume and gross targets while keeping CSI high.

What You'll Do

  • Lead & Coach: Recruit, train, and motivate a winning sales team; run daily huddles and weekly 1:1s.
  • Own the Process: Standardize a consistent road-to-the-sale, trade-in appraisal workflow, and structured follow-up cadence (phone/text/email).
  • CRM Discipline: Ensure every lead and up is logged and worked (e.g., Lightspeed/DMS + CRM); maintain 48-hour follow-up standards.
  • Merchandising: Optimize showroom layout, pricing displays, tags, and digital listings (photos/descriptions that sell).
  • Inventory & Turns: Partner with ownership on ordering/allocations, aging inventory plans, and promotions.
  • Targets & Reporting: Manage monthly forecasts, deal margins, F&I & accessories attachment, and close rates; provide weekly scorecards.
  • Customer Experience: Keep CSI top-tier; resolve issues quickly and professionally.
  • Cross-Dept Rhythm: Coordinate with Parts/Accessories and Service for smooth deliveries, aftermarket add-ons, and reconditioning.

What You Bring

  • 3+ years in retail powersports, marine, auto, or RV sales leadership (or top-performing senior salesperson ready to step up).
  • Proven record of hitting unit volume, gross, and attachment goals.
  • Strong coaching presence, accountability mindset, and comfort with high activity standards.
  • CRM/DMS fluency (Lightspeed or similar), excellent phone/text etiquette, and solid writing for follow-ups.
  • Clean driving record; ability to load/unload units for test drives and events.

Nice to Have

  • Local market knowledge and vendor relationships.
  • Experience with trade appraisals, F&I products, and accessories upsell.
  • Social media/marketplace listing savvy that drives quality leads.

Key Metrics (your scoreboard)

  • Monthly unit volume & total gross
  • Close rate (showroom & internet)
  • Accessories/F&I/extended warranty attachment
  • Aged inventory turns & markdown plan execution
  • CSI and online review growth

Compensation & Benefits

  • Base salary + commission + team bonus (OTE: $50k–$100k depending on experience and performance)
  • Benefits: [PTO/Holidays], [Employee purchase program]
  • Schedule: Mon-Fri Every other Sat 8-1

Job Type: Full-time

Pay: $50, $100,000.00 per year

Benefits:

  • Flexible schedule
  • Paid time off

Ability to Commute:

  • Lincoln, ME Required)

Ability to Relocate:

  • Lincoln, ME 04457: Relocate before starting work (Required)

Work Location: In person

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