VP of Global Marketing Partnerships
4 days ago
About Us
At
MarketFully
, we're on a mission to help the world's most ambitious brands achieve growth
InContent, InLanguage, InCulture, and InMarket
. Our integrated platform combines multilingual marketing strategy, creative content, and cutting-edge technology to help clients expand globally — while keeping their brand voice authentic and relevant across every market.
About the Role:
We are seeking an experienced and results-driven
Vice President of Global Marketing Partnerships
to lead our efforts in building strategic partnerships with marketing agencies, web integrators, MarTech companies, and other global partners. This individual will play a pivotal role in expanding our partner ecosystem, driving joint go-to-market initiatives, and creating revenue-generating collaborations. The primary partnership will be to find ways to deliver value of MarketFully's solutions across multilingual content marketing and technology to the partnership channel. This person will report directly to the Head of GTM and lead the partnerships team.
Key Responsibilities:
- Identify, evaluate, and secure new partnership opportunities with marketing agencies, digital/web integrators, and Martech solution providers.
- Develop and execute a comprehensive partnership strategy aligned with company growth objectives.
- Build and maintain strong C-level and senior stakeholder relationships across target partner organizations.
- Negotiate and close partnership agreements, ensuring mutual value creation.
- Collaborate with internal teams (sales, marketing, product, customer success) to develop joint solutions and go-to-market programs with partners.
- Monitor partner performance, track KPIs, and optimize engagement for maximum ROI.
- Representing the company at industry events, conferences, and networking forums to strengthen visibility and partner pipeline.
- Stay current on industry trends, competitive landscape, and emerging technologies to inform strategic decisions.
- Manage KPIs relative to building qualified pipelines for sales teams.
- Inform product team of roadmap where integrations or features would benefit partnership opportunities.
Qualifications:
- 8+ years of business development, partnerships, or strategic alliances experience, preferably in the marketing technology, SaaS, or digital services space.
- Bachelor's degree in Business, Marketing, or related field (MBA preferred).
- Must have sold into Marketing services, Marketing Technology or CMOs as to bring a baseline network to the role.
- Proven track record of successfully building partnerships with marketing agencies, system integrators, or technology providers.
- Strong negotiation, deal-structuring, and contract management skills.
- Excellent relationship-building, communication, and presentation abilities with executive-level stakeholders.
- Entrepreneurial mindset with the ability to work independently and as part of a cross-functional team.
- Strong analytical skills and experience using data to drive decision-making.
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