Senior Specialist, Product Marketing

5 days ago

Atlanta, Georgia, United States 4flow Full time $80,000 - $120,000 per year

What your new challenge will look like

Objectives (Value Propositions)

  • Support product marketing initiatives to position 4flow software products effectively in the market.

  • Contribute to identifying new market opportunities through research and analysis.

Responsibilities include:

  • Act as a key interface between the product management team, software sales team, and 4flow's corporate marketing.

  • Assist in refining go-to-market (GTM) strategies using analytics and market insight

  • Support the creation and maintenance of key strategic GTM elements, such as ICPs, personas, positioning, value proposition, messaging and messaging framework. 

  • Coordinate sales & marketing initiatives to support defined product strategies and track their success.

  • Monitor industry trends and marketing best practices to improve execution.

  • Gather and organize customer feedback to enhance product-market fit.

  • Assist in planning and executing multi-channel marketing campaigns to drive awareness, demand, and adoption of 4flow software products.

  • Develop or support the marketing collateral, including sales presentations, product videos, website content, and case studies.

  • Collaborate with internal stakeholders to ensure alignment on marketing initiatives.

Why you belong at 4flow

  • University degree in a relevant field.

  • 4+ years of experience in product marketing, marketing, or a related field in the B2B software industry; logistics or supply chain experience is a plus.

  • Strong analytical skills with the ability to interpret data and provide insights.

  • Proficiency in marketing tools and platforms, such as CRM (HubSpot preferred) software, marketing automation, and analytics tools.

  • Ability to manage multiple projects and prioritize effectively.

  • Understanding of marketing principles, market research, and customer behavior.

  • Creative thinker with a proactive approach to problem-solving.

  • Strong communication and collaboration skills.

  • Enthusiastic about learning and improving internal processes.

  • Organized and detail-oriented with a can-do attitude.

  • Passionate about supporting the success of 4flow's software products in the market.

  • Independent in managing their own work.

What we offer

Come join us 4flow, Inc. is an American company with German roots that offers a clearly defined vision, excellent job security, and outstanding long-term career prospects. As part of a highly international, fast-growing company with a vibrant corporate culture, you will enjoy a competitive base salary, an attractive bonus system, and a great benefits package.

Ready for 4flow? Then please apply online.

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