Director, E-Commerce

ABOUT THE JOB

Patrick Ta Beauty is looking for a strategic and execution-focused Director, Ecommerce to lead our growing DTC business. This role owns site performance, campaign execution, platform innovation, and international expansion - driving both revenue and brand elevation across digital touchpoints. Reporting to VP, Ecommerce, this leader will partner cross-functionally across marketing, creative, product development, and operations to bring brand and business goals to life. This role is on-site and based in West Hollywood, CA.

ABOUT PATRICK TA BEAUTY

Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo Minasyan. The brand is rooted in Patrick's decades of artistry and his signature red-carpet glow.  The brand launched with a mission to make red carpet artistry accessible to all – creating luxurious, easy-to-use formulas designed for both professionals and everyday beauty lovers. The brand is built on intentional innovation, focusing on products that elevate and simplify makeup application.

Patrick Ta Beauty is best known for its award-winning duo blushes and its glow-enhancing formulas, which emphasize the power of layering and multi-dimensional color. Since launch, the brand has achieved top-tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty, pushing boundaries with pro-inspired innovation that meets consumer-friendly functionality.

RESPONSIBILITIES

Site & Experience

Campaign Execution & Site Readiness:Concept, develop, and execute comprehensive 360 marketing campaigns access DTC, including new product launches, site exclusives, and evergreen brand momentsPartner with marketing and creative teams to translate GTM briefs into fully executed site plansOwn homepage updates, collection landing pages, promo logic, and merchandising strategyOwn end-to-end QA and publishing for all campaign assets across mobile & desktopConversion Rate Optimization:Drive ongoing CVR improvements through UX enhancements, A/B testing, and site flow optimizationIdentify friction points across the funnel – from PDP to checkout, and implement iterative updatesMonitor funnel metrics and apply learnings to future roadmap initiativesAOV Strategy:Develop and scale strategies to increase AOV across full-price and promotional periodsLead bundling strategy including pricing

Platform & Operations

Shopify Plus Management: Own the backend architecture and performance of our Shopify Plus store, ensuring platform stability, optimized checkout, and seamless integration across key tools.Tech Roadmap & Integrations: Lead prioritization and optimization of new technologies that drive efficiency and growth, including personalization, bundling, search, and loyalty platform.Vendor & RFP Ownership: Run end-to-end RFPs and manage vendor relationships from sourcing through onboarding and performance tracking.Fulfillment & Packaging Experience: Partner with Ops and 3PL to ensure orders are fulfilled on time and to brand standards, with clear alignment on packaging, volume forecasts, and inventory availability.International DTC Optimization: Own performance across global markets, including site localization, duties/tax integrations, fulfillment SLAs, and click-to-delivery improvements.

Growth & Performance

Site KPI Ownership: Track and analyze key performance indicators including CVR, AOV, revenue per session, and checkout abandonment to inform optimization efforts.Forecast & P&L: Collaborate with VP of Ecommerce to support DTC forecast development and performance analysis, contributing insights tied to margin, revenue, and promotional impact.Performance Reporting: Lead weekly and monthly DTC recaps for leadership, synthesizing site, campaign, and vendor data into actionable insights; use behavior, engagement, and transaction trends to inform roadmap, content strategy, and promotions.Social Commerce Strategy: Partner with VP, Ecommerce and marketing to lead social commerce strategy, including product merchandising, promo planning, and operational execution.WE THINK YOU'LL BE A GREAT FIT IF…You're a data-driven operator with a deep understanding of what drives Ecommerce performance—from site experience and conversion to platform innovation and global scalability.You're a strategic leader who can translate insights into initiatives that directly impact revenue, conversion rate, and AOV.You're a collaborative cross-functional partner who thrives on working with creative, marketing, ops, and product development to execute high-impact digital programs.You're a builder who knows how to lead complex projects like site redesigns, tech integrations, and international rollouts with precision and urgency.You're curious, proactive, and always looking ahead to what's next—from emerging commerce platforms to the next testing opportunity that moves the needle.

PROFESSIONAL QUALIFICATIONS

7–10 years in ecommerce, ideally within prestige beauty, fashion, or luxury consumer brands, with ownership of site performance, revenue growth, and customer experienceDeep technical knowledge of Shopify Plus, GA4, Netsuite, and DTC best practicesProven track record in leading site strategy, conversion optimization, and ecommerce tech roadmapsDemonstrated experience managing vendor relationship and executing RFP processStrong financial acumen and experience owning site-level P&L, forecasting, and contributing margin planningHands-on experience with customer service platforms and on-site personalization toolsFamiliarity with international DTC including cross-border logistics, duties/taxes, and localization strategiesExperience launching and scaling on social commerce platforms such as TikTok Shop or similar marketplacesDirect involvement in site redesigns, platform migrations, and campaign execution for new product launchesBuilt, launched, and optimized integrated digital experiences aligned with brand and commercial goalsHighly analytical, detail-oriented, and results-driven with a bias for actionStrategic thinker who can translate insights into high-impact initiativesCross-functional collaborator who thrives in fast-paced, high-growth environmentsStrong communicator and problem-solver with a proactive and solutions-oriented mindsetPassion for beauty, digital innovation, and building best-in-class customer experiences

WHAT WE OFFER

Bonus OpportunityHealth Benefits401(k) With a Company MarchProduct Discount ProgramFlexibility & Wellness StipendPaid Leave ProgramsPaid Holidays & Summer Fridays
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

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