Marketing Digital Communications Senior Analyst

Overview

Who we are

Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world's most admired brands, Toyota is growing and leading the future of mobility through innovative, high-quality solutions designed to enhance lives and delight those we serve. We're looking for talented team members who want to Dream. Do. Grow. with us.

An important part of the Toyota family is Toyota Financial Services (TFS), the finance and insurance brand for Toyota and Lexus in North America. While TFS is a separate business entity, it is an essential part of this world-changing company- delivering on Toyota's vision to move people beyond what's possible. At TFS, you will help create best-in-class customer experience in an innovative, collaborative environment.

To save time applying, Toyota does not offer sponsorship of job applicants for employment-based visas or any other work authorization for this position at this time.

Who we're looking for  

Toyota Financial Services Marketing Department is looking for a passionate and highly-motivated Digital Communications Senior Analyst.  

The primary responsibility of this role is to support the development and execution of digital marketing strategies that enhance customer engagement and strengthen the company's digital presence.  

Reporting to the Digital and Social Communications Manager, the person in this role will support the TFS Marketing department's objective to be the premier communication portal for in-market consumers as well as future TFS buyers and to provide relevant compelling content that facilitates an engaging "TFS-like" digital experience.

What you'll be doing 

• Lead cross-functional projects, partnering with Marketing, TFS IDS Domains, Service Operations, Product & Sales, TMNA and external stakeholders to deliver seamless digital experiences.

• Develop and evolve digital strategies that align with company goals and strengthen our leadership in the digital space.

• Manage website and mobile app marketing content, ensuring accuracy, compliance, and integration with broader marketing campaigns.

• Leverage data and analytics to define KPIs, monitor performance, and provide insights that improve user engagement and customer experience.

• Research industry trends and best practices to drive innovation and identify opportunities for growth.

• Represent the company in enterprise-wide digital initiatives, contributing to roadmaps, content calendars, and long-term planning.

What you bring

• BA/BS degree or equivalent work experience

• 2+ years of relevant work experience in similar field and/or industry

• Experience using content management systems such as Adobe Experience Manager, Salesforce and/or Sitecore

• Working knowledge of TFS/TMNA brand and products

• Strong presentation, planning, organizational and written skills

• Experience using reporting tools such as Adobe Analytics, PowerBI, Google Analytics and/or Tableau

• Experience in managing and coordinating various projects; project management

• Experience with both business teams (e.g., marketing, product) and technical teams (e.g., IT, developers) on website or digital projects

• Experience in agile and/or scrum methodology

Added bonus if you have

• Advanced Degree in Marketing or Business Administration

• Proficiency in strategy document creation

• Automotive Industry Experience

• Experience communicating directly with customers and the public on behalf of a brand

• Proficiency in search engine optimization (SEO) and search engine marketing (SEM)

What we'll bring

During your interview process, our team can fill you in on all the details of our industry-leading benefits and career development opportunities. A few highlights include: 

• A work environment built on teamwork, flexibility and respect

• Professional growth and development programs to help advance your career, as well as tuition reimbursement

• Team Member Vehicle Purchase Discount  

• Toyota Team Member Lease Vehicle Program (if applicable)

• Comprehensive health care and wellness plans for your entire family

• Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contribute

• Paid holidays and paid time off

• Referral services related to prenatal services, adoption, childcare, schools, and more

• Tax Advantage Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA)

• Relocation assistance (if applicable)

Belonging at Toyota

Our success begins and ends with our people. We embrace all perspectives and value unique human experiences. Respect for all is our North Star. Toyota is proud to have 10+ different Business Partnering Groups across 100 different North American chapter locations that support team members' efforts to dream, do and grow without questioning that they belong.

Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.

Have a question, need assistance with your application or do you require any special accommodations? Please send an email to