Marketing and Business Development Manager – Park Place Mall

Marketing and Business Development Manager – Park Place Mall

Pacific Retail Capital Partners
is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. Our team of executives and strategic partners leverages decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and efficiently manage the company's portfolio. Our broad-based talent is versed in multiple disciplines, from investment and development, which enables the company to quickly assess market opportunities, to management, marketing, and leasing, which allows it to control costs effectively and maintain the quality of its properties. This position is based in
Tucson, AZ; however, our company operates nationally, with a particular focus on
large regional malls throughout the country.

As the
Marketing and Business Development Manager at Park Place Mall
, you will support the General Manager in overseeing all aspects of property operations to optimize performance and increase asset value. You will apply your expertise in building systems, vendor management, construction coordination, preventative maintenance, and safety procedures to ensure efficient and reliable property operations.

Best-in-Class Benefits and Perks:

We value the time and efforts of our employees. Our commitment to your success is enhanced by our competitive compensation of $60,000 to $70,000 annually, depending on experience, plus bonus potential, and an extensive benefits package, including:

• Comprehensive health coverage: Medical, dental, and vision insurance provided
• Robust retirement planning: 401(k) plan available with employer matching
• Financial security: Life and disability insurance for added protection
• Flexible financial options: Health savings and flexible spending accounts offered
• Well-being and work-life balance: Paid time off and holidays

Additionally, we strive to create an optimal environment for our employees, where they can learn, grow, and thrive within the company. We strive to create a collaborative and creative atmosphere where everyone feels encouraged to contribute to our processes, decisions, planning, and culture.

To succeed, you should have:

• Bachelor's degree in Marketing or related field, with 3–5 years of professional experience in marketing, retail, or shopping center environments.
• Solid understanding of marketing principles, data analysis, research, and reporting.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and design software such as Illustrator or Photoshop; ability to quickly learn new systems.
• Solid organizational, time management, multitasking, and communication skills with high attention to detail.
• Flexibility to work evenings, weekends, and special events as needed, with occasional travel for meetings or conferences.

Your responsibilities as the Marketing and Business Development Manager at Park Place Mall will include:

Provide Superior Client Service

• Collaborate with the property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales, and generating alternative revenue
• Ensure the properties' annual marketing plan is directed at achieving the owner's objectives; focused on leasing, sales, and revenue; utilizing the resources and tools available
• Monitor, control, and adjust, as appropriate, marketing budget and alternative revenue goals to meet year-end projections
• Work with Leasing and Ownership Team to ensure that leasing collateral, such as fact sheets, is current, complete, and accurate
• Responsible for the procurement and development of programs involving outside consultants such as public relations firms, advertising agencies, and other vendors
• Review monthly sales reports to have a thorough knowledge of retailer sales, track key retailers, and category trends

Leadership, Motivation, and Development

• Manage Marketing Coordinator to define, track, and achieve measurable goals established during budget strategy and strategic planning sessions
• Provide constructive feedback, regular coaching, and career development input throughout the year to help the Marketing Coordinator achieve performance objectives and develop their professional skills and capabilities
• Marketing Strategy Implementation
• Have a thorough knowledge of the area market, including all competitive properties, area and customer demographics, and available media
• Effectively execute an advertising program and strategy to increase center foot traffic, tenant sales, and participation in the marketplace
• Coordinate special events and community relations programs to support the strategic plan; work with retailers to involve them as appropriate; track and produce results summaries to determine impact on center traffic and sales; monitor center perception and brand
• Develop a strategic public relations and media plan
• Coordinate ongoing research (online, Scarborough, Alteryx, Placer AI) to support marketing and leasing efforts

Advertising and Sales Promotions

• Strategically plan and execute center advertising and sales promotions
• Oversee media buys with MC with various media outlets to determine placement and content
• Oversee reports/analytics for reviews of sales promotion programs
• Oversee MC who will write copy, proof materials, and distribute as necessary
• Work with MC to recruit merchants to participate in planned center programs
• Work with MC and oversee advertising and sales promotions of competitive centers, apprise management, and keep files up to date
• Perform market studies to understand retail sales performance by category, as well as sales performance of competitive centers

Tenant and Community Relations

• Develop and cultivate relationships with store managers to maximize foot traffic, sales, and exposure
• Develop and implement opportunities for Tenant cross-promotions to improve sales
• Develops and maintains relationships with community groups

Communications

• In conjunction with the General Manager and senior company management, is the local center spokesperson for all public relations and directly interfaces with the media as necessary to further the objectives of the center and promotes the best interests of the company
• Use the center's campaign and branding guidelines and oversee all aspects of in-mall signage, including but not limited to center directories, duratrans, barricades, static sticker in-center sign programs, LED board content, exterior static billboards, with the assistance of MC
• Prepare the Business Development section of AMR for ownership
• Oversee Marketing AMR
• Oversee MC in all aspects of outreach to community partners in support of programs in place, including but not limited to hotel, office, school, and nonprofit programs
• Special Events
• Plan and work with MC to implement all center events
• Serve as primary contact for all event operations
• Coordinate events' operations with MC participating departments & vendors
• Monitor event expenses
• Review event logistics and performance
• Research and recommend appropriate events for center participation and sponsorship
• Conduct a timely post-event and/or post-promotion meeting review of the event/promotion to determine viability and changes/adjustments for the following year

Digital: Website / Social Media / E-Newsletters / Digital Assets/ SMS/ Text-To-Concierge

• Lead the strategic vision of the center's website and design the same for optimization and a friendly user interface – both customer and tenant
• Monitor all digital (website, social, e-newsletter, SMS, text-to-concierge) analytics regularly, strategically increasing results and impact to the Center
• Collaboratively work with MC to program and implement all social media content that effectively promotes the center and its brand, retailers, and events, with a consistent voice and professional presentation consistent with a first-class shopping center
• Create programs across digital platforms and leverage digital assets to increase awareness for the Center and its retailers

Visual Merchandising Coordination

• Oversee and manage MC to schedule installation and de-installation of signs and merchandise in vacant storefronts as needed
• Oversee MC orders of visual display items, within budget guidelines
• Work with MC to coordinate preparation, installation, and takedown of center seasonal décor with Engineering and Maintenance, create a calendar of tasks, and monitor budgeted expenses
• Recommend and research additions to and changes in seasonal décor
• Oversee, manage, and schedule installation and takedown of seasonal décor as needed

Business Development

• Responsible for Business Development revenue
• Source local, regional, and national clients for advertising and sponsorship opportunities
• Develop Business Development collateral
• Provide custom decks and renderings to potential clients
• Update research materials with the latest demographic information
• Coordinate all facets of the Business Development deliverables to the advertiser/sponsor and manage the successful implementation of the various activations in the common area by closely working with MC and the center team
• Develop and implement local and corporate sponsorship opportunities that will generate additional revenue for the property; document and track all sponsorship proposals and programs

Ready to take your career to the next level? Join us in making Park Place Mall the go-to shopping, dining, and entertainment destination

Seize this opportunity to join our vibrant team, where each day offers new challenges and rewards. Help us craft a shopping experience that surpasses all expectations Please submit your resume and cover letter to

Include the cover letter and reference
"Marketing and Business Development Manager — Park Place Mall
" in the subject line.

We are an equal opportunity employer.