Lifecycle Marketing Coordinator

Who We Are:

Our team of innovators and visionaries is passionate about pushing the envelope and taking bold risks that inspire people to realize their beautiful potential. With our HQ in Dania Beach and our offices in California and Ohio, we're constantly raising the bar and evolving to create a more diverse and cultivating work environment. 

We develop our digital platforms and promote industry-leading products across online, mobile, social, and retail markets. Integra Beauty has created L'ange and OFIR two leading consumer goods brands that are paving the way for unlimited brand incubation. Our team is at the forefront of emerging trends and we are looking for like-minded individuals to continue growing our company.

About The Role:

The Customer Lifecycle Marketing Coordinator supports the execution and optimization of our retention strategy across all retention-owned channels, including email, SMS, loyalty, subscriptions, and direct mail. This role helps shape customer journeys end-to-end, partnering cross-functionally to improve engagement, repeat purchase rate, and lifetime value through thoughtful journey mapping, testing, and reporting.

In addition to lifecycle programming, this role will also support broader Retention team initiatives, including campaign-based email/SMS sends, seasonal or promotional sends, and vendor-led projects (e.g., new tools, integrations, or platform enhancements) as needed.

This is a great role for someone who is equal parts customer-obsessed, analytical, and highly organized, and who enjoys building, QA'ing, launching, and refining lifecycle programs until they are performing at their best.

Our ideal candidate will embody the following:

-Detail-oriented, highly organized, and strong at managing multiple priorities at once

-Curious, flexible, and open to change, with a test-and-learn mindset

-Customer-obsessed with a strong ability to understand what motivates customers and how to improve their experience

-Passionate about the beauty industry and excited by trends, products, and consumer behavior

What does success look like in this role:

-Lifecycle journeys are shipped accurately, on time, and continuously improving

-Testing is consistent, well-documented, and drives measurable performance gains

-Reporting is reliable and insights lead to clear actions and better customer experiences

--Cross-channel journeys feel cohesive and intentional across email, SMS, loyalty, subscriptions, and direct mail

-Campaign-based sends and vendor initiatives are executed smoothly, with clear documentation, clean QA, and dependable follow-through

Duties and Responsibilities

• Including but not limited to:

Lifecycle execution across channels

• Build, launch, and optimize lifecycle programs across email, SMS, loyalty, subscriptions, and direct mail
• Support end-to-end flow development: journey mapping, wireframing, build, QA, deployment, and post-launch optimization
• Ensure messaging, timing, and channel mix work together cohesively across the customer experience

Journey mapping, personalization, and segmentation

• Map customer journeys by lifecycle stage and identify gaps, friction points, and opportunities
• Help develop and maintain segmentation and personalization strategies based on behaviors, lifecycle stage, and customer motivations
• Translate customer insights into actionable lifecycle improvements and campaigns

Testing and optimization

• Help execute against the testing roadmap, including prioritization, documentation, and learnings
• Execute A/B and multivariate tests across creative, content, offer, timing, audience, and channel tactics
• Continuously iterate based on performance data to improve retention and customer experience

Measurement and reporting

• Maintain reporting for lifecycle performance, tracking key KPIs and surfacing insights and opportunities
• Partner with marketing data/analytics team to identify drivers of retention and measure program impact
• Share results, learnings, and recommendations with internal cross functional teams and leadership

Cross-functional partnership

• Partner with Creative, Brand, Social, Acquisition, and Customer Experience teams to align messaging, creative needs, and campaign strategy
• Coordinate timelines and deliverables to support a high-velocity marketing environment

Support Retention team projects and vendor initiatives

• Support the execution of campaign-based email and SMS sends, including brief support, build/QA, segmentation assistance, and performance recap
• Assist with Retention team projects as needed (e.g., new workflow launches, process improvements, documentation)
• Coordinate with internal teams and external partners to support vendor projects (platform onboarding, integrations, reporting enhancements, testing support), helping keep timelines and deliverables on track

Qualifications

• Bachelor's degree required
• 3+ years of experience in retention/lifecycle/CRM marketing, ideally in a fast-paced e-commerce or DTC environment
• Experience supporting or managing lifecycle journeys/flows (welcome, post-purchase, replenishment, winback, abandonment, etc.)
• Familiarity with subscription and/or loyalty programs preferred
• Experience with ESP/SMS platforms such as Klaviyo, Braze, Exponea (or similar)
• Strong understanding of marketing fundamentals related to analysis, testing, optimization, and performance measurement
• Strong project management skills and comfort working cross-functionally

Benefits

• Medical, Dental, Vision, Life Insurance
• 401k plan
• Additional Opt-In Insurances
• Work/Life Balance
• Vacation + Sick Time Pay
• L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products

Key Integra Competencies (All candidates are expected to demonstrate, regardless of role)

• Key Integra Competencies (All candidates are expected to demonstrate, regardless of role)
• Action Oriented
• Situational Adaptability
• Drives Results

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