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Manager, Relationship Marketing Strategy
2 weeks ago
Job Description:
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies.
As a Manager, Relationship Marketing Strategy you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their business goals.
In this role, you will be planning strategy across media and channels, developing and managing of campaigns that produce measurable return on investment and working across multiple vertical markets (Insurance, Financial Services, Non-Profit, Retail, Automotive, Travel, Media and Entertainment, B2B, High-tech).
You will report into the Sr. Director, Relationship Marketing Strategy. You understand our client's business and strategic goals. You'll appreciate the importance of relationships and work to become a trusted advisor to the client and Merkle account team. You will be a person who excels in both analytic and creative thinking and will help solve client problems. Your skills in communicating strategy allows others to believe in the ideas that you present, and follow that belief through to execution.
To be successful in this role you have to love solving client problems, and understand how businesses, brands and customers work with one another, with an advanced understanding of the evolving role that data and technology play in this relationship. You can identify business growth opportunities and develop recommendations to help grow client relationships.
You Will:
- Lead the development of strategic omni-channel marketing plans.
- Be a subject matter expert and translate new technology - particularly in the areas of 1st party data marketing and CRM - into new marketing ideas for the client.
- Monitor current marketing trends, new technology solutions, and competitive strategies - and then translate them into new marketing ideas for clients.
- Develop trusted, long-term relationships with important client contacts and executives.
- Ensure meaningful client value is delivered through a mix of best-practice solutions, and original thinking.
- Collaborate with team leadership (account management, operations, creative, analytics), and partner agencies to turn ideas into executable plans.
- Identify data points and measurements to show the impact of our approach and strategy on our client's business.
You Have:
- A Bachelor's Degree.
- 6+ years' experience in data-driven marketing – specifically CRM, email, online/offline media.
- 2+ years working in an agency or consulting firm on (Insurance, Financial Services, Non-Profit, Retail, Automotive, Travel, Media and Entertainment, B2B, High-tech).
- Experience with Braze (advantageous if you have this)
- Experience developing solutions to support the sale of new services to clients.
- Hands-on skills using data and research to guide decisions –proficiency in excel (can maintain complex spreadsheets) and research tools.
- Experience translating data analysis into relevant marketing recommendations and presentations – proficiency in PowerPoint.
- Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
- Average 20-30% travel (contingent on comfort level of client)
The annual salary range for this position is $94,000-$152,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible paid time off,
- At least 15 paid holidays per year,
- Paid sick and safe leave, and
- Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit
To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.
Location:
New York
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
