Senior Manager – Marketing Strategy and Go-to-Market

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

American Express Global Commercial Services (GCS) is the leading payment issuer and partner for businesses and corporations of all sizes. The Global Commercial Services Marketing team (GCSM) is responsible for making business membership essential by creating and delivering world-class marketing for our differentiated products and services that drives demand and inspires engaged customers across the lifecycle.

Within GCSM, the Marketing Strategy & Insights team leads the development and execution of marketing strategies for key initiatives across GCS, including launches and refreshes of programs and products for the Small Business and Middle Market segments.

How will you make an impact in this role?

The Senior Manager will lead and activate holistic go-to-market strategies for major Small Business (GCS) product launches and refreshes. They will play a pivotal role in shaping marketing strategies and delivering compelling positioning, messaging and creative direction for top GCS priorities, with the goal of driving revenue, deepening customer engagement, and accelerating GCSM growth ambitions.

This is a high-visibility, fast-paced, and dynamic role that requires a combination of strategic thought leadership, hands-on execution, strong cross-functional collaboration, partner management and the ability to bring clarity and momentum to fast-moving, high-priority initiatives.

Key Responsibilities:

• Lead high-impact, end-to-end go-to-market (GTM) strategies for major product launches and refreshes that support GCS priorities, including:

• Owning research strategy and translating data, customer insights, and competitive intelligence into actionable marketing and optimization opportunities

• Developing clear positioning, customer-facing messaging and visual identity frameworks that differentiate our products in a competitive market and resonate with target audiences

• Leading cross-channel marketing activation and partnering with execution teams, while managing project timelines, risks, and stakeholder expectations to ensure flawless and on-time launches

• Provide structure and clarity to move complex projects forward, ensuring cross-functional alignment in fast-paced, ambiguous environments

• Partner closely with Product, Marketing, Analytics, GABM, CA&C, Governance teams, and agencies to align on goals, priorities, and launch deliverables

• Clearly communicate nuanced strategy, recommendations, and progress to senior stakeholders

• Bring a hands-on, proactive mindset, balancing strategic leadership with strong attention to detail

• Manage B30 colleague responsible for directly contributing to end-to-end GTM initiatives, providing hands-on direction, skills development, and professional support

Qualifications:

• 5+ years of marketing or strategy experience in high-visibility, cross-functional roles

• Proven ability to bring structure, clarity, and momentum to ambiguous, fast-paced environments

• Strong analytical and problem-solving skills; able to synthesize complex information into actionable insights and recommendations

• Exceptional communicator (written, verbal, visual) with the ability to create compelling narratives for senior audiences

• Demonstrated success mobilizing and influencing cross-functional teams and partners

• Deep customer-first mindset and ability to translate insights into impactful strategy and execution

• Inspiring, committed people leader who motivates and guides team members through complexity, transformation, and change

• Strong ownership, accountability, and project-management discipline — able to effectively manage multiple high-priority initiatives

• Positive energy, collaboration mindset, and passion for innovation and delivering great customer experiences

Salary Range: $103,750.00 to $174,750.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries 
• Bonus incentives 
• 6%25 Company Match on retirement savings plan 
• Free financial coaching and financial well-being support 
• Comprehensive medical, dental, vision, life insurance, and disability benefits 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.