Director, Strategic Marketing

About NSTXL:

The National Security Technology Accelerator (NSTXL) harvests innovative technology from the commercial and non-defense marketplace, transforming government innovation while decreasing costs, compressing timelines, and improving outcomes. We offer a unique and simplified approach to rapidly developing, demonstrating, and assessing prototypes that address various operational and installation needs, from individual Warfighter technology to large-scale installation projects. NSTXL supports technology delivery to the Department of Defense by serving as a one-stop shop to match government requirements with innovative private-sector and academic solutions.

NSTXL is creating an ecosystem of innovators to collaborate and bring next-generation technologies to the end-user. Our OTAs have over 900 members from corporate, non-profit, educational, and financial institutions. For these members, NSTXL offers opportunities to bid on government contracts, education and training, and live/virtual forums on various topics.

Job Description:

The Director of Strategic Marketing shapes how the organization positions its value, engages key audiences, and drives measurable impact through Product Marketing, Content & Creative Services, and Events & Experiences. Reporting to the VP of Marketing, this role builds and leads a high-performing, cross-functional team that operates as a shared-service "agency," delivering creative execution and go-to-market support for marketing team leaders, program directors, and business development teams. Working alongside the marketing leadership team, this role ensures message consistency, integrated execution, and audience alignment across all touchpoints. The Director oversees agency and vendor relationships, supports the development of compelling campaigns, and ensures that product positioning, event strategies, and content development fuel pipeline growth, enhance customer experience, and advance program priorities.

What You'll Do:

Department Build-Out, Operational Coordination & Process Creation

• Establish foundational processes, governance, and best practices for content, product marketing, and event operations.
• Select, implement, and integrate marketing technologies (e.g., Adobe Creative Suite, Project management, CMS tools) to enhance efficiency and effectiveness.
• Create reporting and measurement frameworks to track content and event performance, campaign effectiveness, and marketing's contribution to organizational goals.
• Ensure operational alignment across internal teams, agencies, and contractors to drive smooth execution.

Product Marketing & GTM Strategy

• Lead product marketing efforts including positioning, messaging, sales enablement, and competitive analysis.
• Develop go-to-market strategies for new programs, offerings, and initiatives, ensuring alignment with marketing leadership team.
• Partner with business development and program teams to create collateral, case studies, presentations, and sales tools that influence procurement decisions.

Content & Creative Services

• Partner closely with Corporate Brand & Communications to align execution with brand architecture, identity, and narrative guardrails while ensuring creative delivery, product messaging, and events maintain consistency across all audiences.
• Lead vendors and team of content developers to deliver multi-channel assets for campaigns, websites, events, and divisional initiatives.
• Oversee campaign creative to ensure all deliverables are compelling, consistent, and aligned with the organization's strategic vision.
• Partner with senior leadership to transform high-level goals into actionable marketing initiatives and go-to-market strategies.

Events Marketing & Management

• Oversee the planning, coordination, and execution of tradeshows, conferences, and hosted events that support brand visibility, business development, and member engagement.
• Manage event materials development and logistics, maintaining cost control, consistent branding and effective representation of the organization.
• Own the events budget, ensuring cost-effective execution while maximizing impact.
• Partner with cross-functional teams and external vendors to deliver high-quality event experiences that drive measurable outcomes.

Public Relations & External Communications

• Activates earned press for products, tradeshows, and hosted events (case studies, success stories, local/regional media hits)
• Ensures program-level earned media (e.g., spotlighting consortium awards, event coverage, innovation success stories) flows back into corporate comms for amplification.
• Provides audience-specific execution (DoD performers, innovators, members) while Corporate Comms focuses on the higher-level reputation.

Leadership & Team Development

• Build and mentor a high-performing strategic marketing team, including employees, contractors, freelancers, and agency partners.
• Foster a culture of collaboration, accountability, and creativity across the marketing function.
• Partner cross-functionally to ensure brand and event marketing support organizational priorities and drive mission impact.

What You Bring:

• Bachelor's degree in a related field preferred; equivalent experience will be considered.
• 10+ years of experience in product marketing, creative leadership, or event marketing, preferably in B2B, government, or innovation/technology sectors.
• 3–5 years of experience managing and scaling teams of 5 – 10 employees, with a track record of collaboration, mentorship, and high performance.
• Proven track record in product marketing — building positioning, messaging, and launching products or programs from the ground up.
• Significant experience planning and executing large-scale events, tradeshows, and webinars with measurable ROI.
• Strong background in content marketing and creative production — managing writers, designers, and multimedia teams.
• Proven success building and scaling marketing functions, including process creation, operational coordination, and technology integration.
• Demonstrated ability to creatively lead integrated, multi-channel campaigns and events with measurable business impact.
• Experience engaging with executive stakeholders and reporting on marketing performance at the leadership level.
• Exceptional storytelling, writing, and presentation skills; ability to distill complex concepts into compelling narratives.

Location:

• Remote

Travel:

• Travel for this position is estimated up to 20%

Equal Opportunity Employer:

NSTXL is an Equal Opportunity Employer. We are committed to providing a workplace free from discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age (40 or older), disability, or genetic information.

What We Offer:

We strive to be one of the best places to work in America. We offer competitive salaries and benefits that include:

• Health Insurance: Medical and dental – company pays 92% of premiums for individual coverage and for family coverage
• Vision Insurance: Fully covered
• Retirement Plans: 401(k) with employer match up to 4%
• Paid Time Off: Paid sick and safe leave, paid floating holidays, and generous vacation
• Other:
• • Basic Life & AD&D policy company paid
• Voluntary Life
• Flexible & remote work structure
• Wellness reimbursement plan & mental health support
• Community sponsorships
• Donation matching
• Professional development allowance

If you need any accommodation for the interview process, please let us know when we contact you.

We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. We are currently only open to remote employees residing in the following states: AL, CO, DC, FL, IN, MO, NM, NC, OH, OR, PA, SC, TN, TX, VA, WY.