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Brand Activation Manager- Nespresso Dallas
2 weeks ago
Are you connected, passionate about coffee culture, and ready to shape how one of the world's most iconic brands shows up in Dallas? BVRG is hiring a Brand Activation Manager (BAM) to represent Nespresso across the city's most influential Lighthouse Accounts — from luxury hotels and membership clubs to fitness and wellness spaces, and the cultural venues that define Dallas' creative lifestyle.
This role goes beyond visibility — it's about building brand equity. You'll help position Nespresso as part of the morning mindset and wellness ritual in the spaces where community, craftsmanship, and culture meet.
What You'll Do:
Lighthouse Account Development:
• Build and nurture partnerships with lifestyle & luxury hotels, wellness and fitness studios, golf clubs, and membership spaces that embody Nespresso's premium positioning.
• Lead on-site execution: menu integrations, barista and staff trainings, coffee rituals, and machine placements that elevate the Nespresso experience.
• Ensure every account reflects brand excellence, sustainability, and quality — driving both image and commercial results.
Community & Cultural Activation:
• Identify and produce on-the-ground activations that bring Nespresso's "Morning Ritual" and "Craftsmanship" pillars to life — from wellness collaborations to art, design, and culinary moments.
• Partner with local creators, chefs, trainers, and cultural voices to tell Nespresso's story authentically and generate content-worthy experiences.
• Create emotional connections with communities that shape culture, encouraging brand love and loyalty beyond the cup.
Sales & Route-to-Market Collaboration:
• Work closely with distributors and the Nespresso Professional sales team to expand distribution, increase visibility, and strengthen coffee sales.
• Support commercial growth through training programs, incentive plans, and partner engagement, ensuring all initiatives align with Nespresso's brand values.
• Act as the local bridge between marketing and sales, helping both teams activate smarter and sell stronger.
Operations, Reporting & Insights:
• Deliver weekly reports with KPI tracking, insights, and budget management.
• Manage event logistics, vendor coordination, and follow-ups with excellence and efficiency.
• Serve as the local market expert, providing real-time feedback and cultural insights to guide national strategy.
What You Bring:
• 4+ years of experience in beverage, hospitality, or premium lifestyle brand marketing or sales.
• Deep understanding (and love) for Dallas' wellness, culinary, and cultural scene.
• A natural connector who builds relationships with authenticity and influence.
• Strategic mindset with creative execution skills — you turn brand strategies into meaningful, measurable action.
• Proficiency in Microsoft Office, Slack, and social media.
• Flexibility to work evenings or weekends for events.
• Based in Dallas with a valid driver's license.
Perks of the Role:
• Competitive salary + performance bonus.
• Employer-paid medical insurance.
• Two weeks vacation (growing annually), personal days, and major holidays.
• Transportation & tech allowances, plus activation expense account.
• Employer-covered telehealth and life insurance.
• Access to exclusive cultural, wellness, and culinary experiences across Dallas.
• Remote role with local travel and occasional travel to other markets.
• Long-term growth within a dynamic, high-performing team.
• Recognition, mentorship, and premium coffee perks.
This role will officially begin in
January 2026
, making it the perfect opportunity to enjoy the holidays before starting fresh in the new year. It's an ideal time to transition into your next chapter and kick off 2026 with an exciting new role.
