Senior Director, Social Media

At Real Chemistry, making the world a healthier place isn't just an aspiration—it's our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.

Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.

Discover your purpose. Embrace innovation. Experience #LifeatRealChem.

Real Chemistry is looking for a Senior Director to join its Social Media team. Real Chemistry is a unique, industry-leading agency at the intersection between healthcare, marketing, communications, data and AI. 

This team is a group within Real Chemistry's Activation department that works in partnership with creative, paid activation and brand strategy & business leads to develop and implement high engagement social content and channel strategies designed to drive action and make impact. 

We believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. 

Who are you?  

You have deep experience leading channel and content strategies across platforms. You've lived and breathed social, understand trends in news and culture and how to respond to it, you're deeply familiar with social strategy and how to judge content performance, and you love to find creative ways to tell stories, make an impact, move fast and have fun while doing it. 
 

You can work remotely in the US or in a hybrid capacity based out of any of our US offices, preferably in the New York City area. 

What you'll do:

• Act as day-to-day social media lead across multiple healthcare accounts as part of an integrated team; advise the execution of social media analytics, content development and distribution, advise on paid campaigns and results reporting for several clients.
• Nurture and maintain in-depth knowledge of social media platforms and trends to guide account teams and help Real Chemistry continue to be an authority in the space; chip in as a leader with vision on social landscape, standard methodologies, and cultural happenings across platforms.
• Work with our in-house team of data scientists and analysts to provide competitive social performance insights, get results, improve performance and advise future content strategy; Know how to tell a story through measurement and energize clients by communicating new measurement opportunities as they arise.
• Build and lead all aspects of the social media budgets collaborating with other internal teams/counterparts to optimize right mix for clients – this includes supporting scopes of work and supervising paid social media budgets.
• Identify new areas/opportunities for integrated social (including social media, digital, influencer, creative, etc.) and develop/be an extraordinary partner to social network representatives to keep your finger on the pulse of what's to come; Be able to present both new and organic growth opportunities to clients.
• Serve as an outstanding people manager to one of the best teams in the business.

This position is a perfect fit for you if:

• You are adaptable and resilient. When things change, so do we. We're always evolving.
• You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.
• You are a self-starter, able to work independently and under tight deadlines.
• You are able to manage challenging situations and collaboratively problem-solve.

What you should have:

• Minimum 9+ years of experience, ideally in health or pharmaceutical social media.
• Proficiency and familiarity with a variety of social media technologies and platforms, e.g., Meta Ads Manager, content management systems, social monitoring and other measurement platforms.
• Understanding of the FDA and FTC regulations guiding social media efforts for biotech and pharma clients.
• Familiarity with web analytics platforms like Google Analytics and partnering with web teams on integrated media communications.
• Client service experience in an agency environment.
• Demonstrated ability to grow social media business (with current social, communications or marketing clients) and participate in occasional new business pitches.
• Experience leading and mentoring junior staff.
• Outstanding written and oral communications and presentations skills.

Pay Range: $133,000.00-$170,000.00

This is the pay range the Company believes it will pay for this position at the time of this posting.  Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time. 

Real Chemistry is proud to be Great Place to Work certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here.

We believe we can do our best when feeling our best, which is why we've put together a benefits program designed to give you the support you and your family need at every stage of life. Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vison plans, and support in saving for the future. Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning.  Learn more about our great benefits and perks and search specific offerings in your region at: 

Working with Real HART: Since the pandemic, we have adapted to how our people told us they want to work. We have office locations in cities in the US, UK, and Europe with many employees and clients that serve as hubs where and when they need us. For employees who are within an hour of one of our offices, we expect attendance in the office two days per week, either at a Real Chemistry office or onsite with clients. We are also actively opening new office locations, so if one opens near you, our Real HART policy will apply. We are not looking for attendance for the sake of attendance but believe that the opportunity to coordinate in-office team meetings, 1:1 meetings with managers, taking advantage of on-site learning, and connecting with client partners is a critical to delivering on our purpose of making healthcare what it should be. Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Real Hybrid and Regional Teams (Real HART) approach. Real Chemistry believes we are best together – and our workplace strategy fosters connection and collaboration in person – but also supports flexibility for our people.

Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.

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