Social Content Manager

About Us:

Betches Media is the ultimate digital media and lifestyle destination for women. As a pioneer in the humor and entertainment space, we've built a powerful platform that connects with over 250M fans across social media, podcasts, web, events, and e-commerce. Our funny, honest, and candid approach resonates with women globally, creating a one-of-a-kind community.

Now as a part of LBG Media, Betches is in an exciting new chapter, leveraging the global reach and innovation of our parent company to push the boundaries of creative media.

This is your opportunity to be at the forefront of shaping the future of Betches Media and propel the brand through its next phase of growth.

Description

Are you a true social creator who lives and breathes storytelling, humor, and cultural conversation? Do you have a sharp eye for visuals, a witty writing style, and the ability to stop someone mid-scroll? If so, you might be exactly who we're looking for.

Betches Media is seeking a full-time Social Content Manager — a creative powerhouse who can shape and grow the personal brand of our CEO across platforms. This isn't about copy-pasting trends or relying on templates. It's about original ideas, smart social strategy, and executing content that blends intelligence, humor, and cultural relevance.

You'll capture her voice and presence authentically while elevating her visibility as a leader, thinker, and personality — all while aligning with Betches' mission to be the leading platform for women's voices, culture, and entertainment.

Roles & Responsibilities

• Own and execute a comprehensive content and brand strategy across relevant platforms (e.g., Instagram, TikTok, LinkedIn, Substack).
• Concept, film, shoot, edit, and publish high-quality original content (photo, video, reels, carousels, captions).
• Bring a strong design sensibility — crafting visuals and layouts that feel fresh, premium, and aesthetic.
• Write sharp, engaging copy that captures the CEO's voice, balancing humor and intelligence.
• Build smart distribution strategies to grow audience reach, engagement, and influence.
• Track performance, analyze insights, and optimize for growth and impact.
• Edit and publish natively in Instagram, TikTok, LinkedIn, and X; leverage in-app tools for scheduling and analytics.
• Stay ahead of cultural conversations, social trends, and platform shifts — translating them into content that feels fresh, not derivative.
• Manage her community via audience interactions (comments, DMs, mentions) to foster authentic engagement.
• Be on-site to capture real-time moments at events, media appearances, and behind-the-scenes.
• Collaborate cross-functionally with PR, Marketing, and Content teams to align messaging and maximize visibility.
• Support CEO-led initiatives, media appearances, and interviews with sharp, platform-first content.
• Ensure all visual content aligns with the CEO's personal brand, aesthetic, and the broader Betches identity.
• Maintain discretion and professionalism when handling sensitive information.

Qualifications

• A true creator: You concept, design, shoot, edit, and publish original content end-to-end.
• A visual thinker with strong design aesthetic skills, able to translate ideas into scroll-stopping creative.
• A sharp writer who nails voice, humor, and nuance — especially when writing for a CEO.
• Minimum of 3–5 years of experience in social content creation, personal branding, or media.
• Expert in Instagram, TikTok, LinkedIn, and X; Substack/newsletter experience is a plus.
• Comfortable producing content independently without templates or shortcuts.
• Strong POV on social marketing and what drives real engagement and growth.
• Highly organized, intelligent, and trustworthy — reliable in fast-moving environments.
• Quick, witty thinker with cultural fluency and a strong sense of humor.
• A genuine fan of Betches who understands the voice, tone, and influence of the brand.
• Pro-level creator on both Instagram and TikTok.
• Ability to work full-time (NYC hybrid) with 2–3 in-office days per week.

Compensation

The expected annual base salary for this role is $70,000 - $100,000 a year. Years of experience, skills, and other factors such as location are considered when determining the salary offered. Total compensation and offer package will include the following perks below.

Learn more about our culture and perks

Our DEI+ Commitment

At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.