Director, Social Content

About Us
Orveon is a new kind of beauty company launched in December 2021 when we acquired our three iconic brands - bareMinerals, BUXOM, and Laura Mercier. With more than 600 associates, operating in 40+ countries, we're truly a global business. Our headquarters are in New York, with additional locations in major cities worldwide.

We love our brands and are embarking on a powerful shift: To change how the world thinks about beauty. We are a collective of premium and prestige beauty brands committed to making beauty better and creating consumer love.

People here are passionate, innovative, and thoughtful. This is an inspirational group of talented people, working together to build something better. We are looking for the best talent to join us on that journey. We believe we can accomplish more when we move as one.

About The Role
The Director, Social & Content Strategy reports to the Executive Director, Consumer, Paid, Owned, Earned and leads the development, execution, and optimization of the brand's organic social strategy. This role manages a team of two direct reports and partners closely with in-house creative, creative agency partners and cross-functional teams to deliver engaging, innovative, and brand-relevant content and to boost high-performing content across priority channels.

The Director is responsible for driving awareness and engagement for Laura Mercier and Bare minerals, balancing a very strong understanding of our consumers, brands and social platforms. This role helps drive understanding of where our brands intersect with culture and with an understanding of how to reach our consumer at the right time and with a relevant message. They build the global social strategy and content calendar with a strong emphasis on the US and how to optimize the halo across key markets, ensuring alignment with brand

KPIs. They leverage social analytics and performance insights to inform strategic decisions, optimize content, and provide actionable recommendations to elevate the brand's presence.

This role requires a unique combination of strategic vision, creative expertise, and analytical acumen, as well as the ability to collaborate effectively across technical, creative, and business teams to bring compelling brand stories to life.

Primary Responsibilities

• Lead the planning, maintenance, and execution of the social content calendar, ensuring alignment with brand marketing calendar, influencer activations, product priorities, and channel-specific needs, including e-commerce tagging, event support, and promotions.
• Develop and direct content strategy and development plans for all owned channels, in collaboration with the Executive Director, Consumer (Paid, Owned, Earned), Creative, and agency partners.
• Partner with Creative to establish an in-house social studio. Develop concepts with strong brand fit, driving quick approvals pre-shoot to build agility and increase the cadence across priority social channels.
• Oversee social content creative briefings, driving innovation and creative ideas while ensuring alignment with Brand Book, market insights, and competitive activity.
• Oversee the brand's community engagement strategy, guiding the team in fostering participation, responding to comments, and building meaningful connections across priority social channels.
• Continually evaluate and optimize social content, making data-driven recommendations to improve KPIs and program goals.
• Guide ad-hoc content creation in response to trending conversations, competitive activity, retailer requests, and PR initiatives.
• Oversee community comment management, ensuring timely and appropriate responses or escalations to relevant departments.
• Direct the analysis and reporting of social media performance, including daily metrics, monthly reviews, and actionable insights to inform short- and long-term content strategies.
• Approve UGC content usage across social and e-commerce channels and identify opportunities to leverage community content.
• Stay current on social media trends, emerging platforms, language, and competitive activity, ensuring the brand maintains best-in-class performance across all channels.
• Oversee preparation for social content shoots, including reviewing master shot lists against the content calendar and coordinating product shipments.
• Mentor and develop direct reports, fostering a high-performing, innovative, and collaborative social and content team.
• Share social content calendar monthly with key counterparts across global, North America Marketing execution and Digital, driving strategy and collaborating on executional opportunities.

Qualifications

• 8+ years of experience in social media and content strategy with 2 years in a leadership role.
• Proven ability to lead and develop high-performing social and content teams.
• Strong understanding of social media trends, platform nuances, community management, and content optimization strategies.
• Demonstrated experience integrating social content with broader marketing campaigns, influencer partnerships, and brand strategy.
• Data-driven mindset with the ability to analyze performance metrics and translate insights into actionable recommendations.
• Excellent communication, collaboration, and cross-functional leadership skills.
• Experience in beauty, fashion, or consumer lifestyle brands and/or working directly with macro-influencers to build content strongly preferred.
• Creative problem solver, thrive in fast-paced environment, prioritize and oversee multiple projects at once
• Team player with strong interpersonal skills - a self-described "people-person," comfortable speaking with all levels of an organization

What Orveon Offers You
You're a creator of Orveon's success and your own. This is a rare opportunity to share your voice and accelerate your career in a demanding and fun environment. We're a lean organization and so your work will have a big impact and you'll have easy access to senior leaders. We invest in Orveoners to support their success through training, online learning and career opportunities.

Benefits
Orveoners take care of Orveoners. People who work hard deserve great recognition, along with benefits that fit their personal needs of individuals, including:

• "Hybrid First" office environment with drinks, snacks and regular social events
• "Work From Anywhere" 6 weeks a year
• Free Product
• Regular wellness and speaker events

Other things to know

• Pay Transparency - One of our values is Stark Honesty and the following represents a good faith estimate of the compensation range for this position. The range for this opportunity is: $126,000 $180,000.
• At Orveon Global, we carefully consider a wide range of non-discriminatory factors when determining salary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications.
• Opportunities and Accommodations - Orveon is deeply committed to building a workplace and global community where inclusion is not only valued but prioritized. Find out more on our careers page.

BE AWARE OF FRAUD Please be aware of potentially fraudulent job postings or suspicious recruiter activity by persons that are posing as Orveon Global Recruiters/HR. Please confirm that the person you are working with has an email address. Additionally, Orveon Global does NOT request financial information or payments from candidates at any point during the hiring process. If you suspect fraudulent activity, please visit the Orveon Global Careers Site at to verify the posting and apply though our secure online portal.