Manager Marketing Analytics

Requisition ID:

At Gexa Energy, a NextEra Energy Resources company, we provide reliable low-cost energy solutions. Focused on customer satisfaction, we offer innovative electricity plans tailored to the diverse needs of Texas homes and businesses. If you're passionate about making a difference in the energy industry and delivering exceptional customer experiences, join our team today.

Position Specific Description

As part of our team, the Senior Manager (Web Reporting, Analytics and Insights), is responsible for executing quantitative analytics projects and developing data-informed recommendations needed to drive business decisions. 

Responsibilities: 

• Develop and manage the web analytics reporting function from lead generation to sale.
• Lead the measurement of KPIs, conversion tracking, and attribution models to accurately assess marketing channel & campaign performance.
• Develop and maintain executive-ready dashboards and scorecards, including weekly web sales funnel performance and marketing channel attribution performance.
• Translate complex data into simple, compelling insights for executives to leverage as actionable opportunities.
• Support business strategy evolution by providing custom reporting to support 'what-if' analysis.
• Provide consistent insights to marketing leadership on what's working, what's not and why.
• Conduct deep-dive analyses to identify trends, opportunities for optimization, and areas of underperformance.
• Drive closed loop reporting to ensure full visibility from lead to opportunity to revenue.
• Provide end to end support of clickstream data life cycle (requirements gathering/tagging/UAT/QA/data integration/validation).
• Implement/improve website tagging process; assists with all QA tagging efforts throughout the site.
• Serve as an internal consultant on clickstream/web analytics capabilities and site tagging requirements.
• Serve as technical lead on media tagging and tracking. This includes establishing, managing, and consulting on UTM parameter structure and implementation for accurate channel attribution reporting.
• Support on-site A/B testing and experimentation efforts to improve step-funnel conversion and inform more compelling ad creative.
• Manage stakeholder relationships to ensure the right data is provided to the right people for it to be actionable.

The ideal candidate will have: 

• Proven knowledge and experience managing large scale data and analytics projects.
• Experience working with Google Analytics (preferred) or Adobe Analytics for data collection and analysis.
• Experience utilizing tools such as Looker Studio, PowerBI, and digital marketing platform-specific dashboards to create comprehensive reports.
• Strong analytical skills with proven ability to understand, manipulate and analyze complex data sets through hands-on analyses.
• Experience integrating AI into analytics and marketing initiatives.
• Ability to communicate all analyses, findings, conclusions and recommendations to marketing and operating stakeholders.
• Proven experience in data-stitching and synthesizing data from disparate sources in order to create deeper insight value.

This job is responsible for managing a team of business professionals that assess and analyze information for the purpose of attaining improved marketing efficiency and effectiveness. Leaders in this role use appropriate financial and statistical modeling to support business case analysis for significant marketing decisions. Accountabilities include providing analytical insight that leads to improved customer acquisition campaign response rates, lower monthly customer churn, and higher customer margins. The primary focus is to contribute to the overall business performance by achieving the budgeted residential customer growth.

• Identifies appropriate customer segments for acquisition and retention programs and suggests appropriate treatment
• Creates and maintains a consistent test/control campaign tracking and analysis methodology
• Oversees the daily administration of marketing campaign tracking and analysis
• Uses statistical modeling resources to analyze customer data and campaign results in support of programs to acquire and retain appropriate customer segments
• Conducts personnel administration activity on a regular basis (Coaching, mentoring, engagement, development, management, etc.)
• Provides input in the monthly and annual forecasting of marketing acquisition and retention customer growth goals
• Conducts cross functional peer meetings to review and discuss marketing, sales, pricing, retention, and loyalty issues
• Performs other job-related duties as assigned

• Bachelor's Degree
• Experience: 8+ years

• Bachelor's - Business Administration
• Master's - Business Administration

NextEra Energy offers a wide range of benefits to support our employees and their eligible family members. Click here to learn more.

Employee Group:  Exempt

Employee Type:  Full Time

Job Category:  Marketing/Communications

Organization:  Gexa Energy, LP 

Relocation Provided:  Yes, if applicable

NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law.

NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to recruiting-, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call Please do not use this line to inquire about your application status.

NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information.

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