Digital Marketing Associate

About Kirna Zabête

Kirna Zabête is a 360° fashion experience offering a curated collection of designer fashion in stores and on Stores currently include Soho, Madison Ave, East Hampton, Palm Beach, Miami, Bryn Mawr, and Nashville.

Role Summary

The Digital Marketing Associate is responsible for the daily execution of all retention marketing initiatives, including email, SMS, and customer engagement touch-points. The Associate works closely with the VP of E-commerce to deliver tactical programs that drive customer loyalty and repeat sales. Key analytics will be evaluated for effectiveness and to serve as a baseline to develop more complex retention strategies.

Key Responsibilities

Retention Execution

• Own the end-to-end execution of daily email and SMS campaigns in Klaviyo, ensuring flawless QA and on-time delivery.
• Monitor performance metrics (open, click, conversion, unsubscribe) and flag optimization opportunities.
• Ensure consistency of brand voice and merchandising priorities across retention channels.

Campaign Creation Support

• Collaborate with the E-Commerce Coordinator and the Graphic Designer to ensure assets and product priorities are properly represented.
• Write Subject Lines and Email Text to support the merchandising initiatives.
• Support implementation of promotional calendars and seasonal campaigns.
• Maintain campaign documentation and calendars for alignment across teams.
• Communicate campaign priorities and performance to cross-functional partners as needed.
• Create Event emails in conjunction with the Store Directors to support their initiatives.

Social Media

• Schedule and post daily organic social content across Instagram, ensuring alignment with brand tone and merchandising priorities.
• Monitor engagement (likes, comments, shares), escalate issues, and report weekly performance metrics.
• Partner with the Graphic Designer on content calendars that support merchandising and campaign initiatives.
• Contribute ideas for content that drives engagement and acquisition from organic channels.

Analytics & Reporting

• Compile weekly retention reports highlighting performance and customer engagement trends.
• Surface data-driven insights to inform testing and improve customer lifecycle programs.
• Translate performance data into actionable recommendations, including A/B tests, lifecycle flows, and segmentation improvements.
• Deliver insights in our weekly marketing meeting that help the buyers understand product performance and overall customer engagement.
• Perform RFM analysis quarterly, to gauge how strategies are affecting the bottom line.
• Track daily performance of Retention sales data.

Customer Service Support

• Assist the Customer Service team by monitoring tickets and escalations related to e-commerce and retention campaigns.
• Support implementation of customer service guidelines, ensuring messaging is consistent with marketing communications.
• Help integrate customer feedback into retention and marketing initiatives to improve customer experience.
• Provide ad-hoc support to clienteling initiatives for online stylists.

Operational Excellence

• Ensure flawless execution of campaign workflows, testing protocols, and approvals.
• Stay updated on retention best practices and competitor activity, bringing forward new ideas.
• Maintain retention marketing SOPs to ensure consistency, scalability, and smooth handoff across the team.

Qualifications

• 1–3 years of experience in digital marketing, ideally in email/SMS execution.
• Proficiency with Klaviyo is required.
• Strong organizational skills, attention to detail, and ability to manage tight deadlines.
• Analytical mindset with comfort reviewing campaign performance data.
• Proactive, reliable, and eager to grow within a fast-paced e-commerce environment.

Other

• Location: Soho, NY — 4 days on-site / 1 day WFH
• Reports to: VP of E-commerce
• Department: E-commerce