Director, Global Marketing and Strategic Planning

7 days ago


Florham Park, New Jersey, United States Emerson Career Site Full time $172,000 - $247,000

Join Emerson's Discrete Automation business as the Director, Global Marketing & Strategic Planning in Florham Park, NJ, where you will be the strategic architect and driver behind the understanding of customer trends that inform global marketing campaigns and the evolution of our leading global  This high-impact leadership role is central to shaping the business strategy to deliver value to our customers and partners and lead the global voice and engagement across the Industrial and Factory Automation markets.

Reporting directly to the business unit President, you will lead all facets of primary research, public relations and internal communications, brand oversights, marketing campaign orchestration and sales enablement, events, and strategic planning processes and resources. While leading a high performing global team, you will focus on efficiently driving our business objectives and portfolio promotion into business outcomes that drive differentiation in the market and support customer loyalty. 

IN THIS ROLE, YOUR RESPONSIBILITIES WILL BE: 

Integrated Marketing & Brand Leadership

  • Develop and execute global marketing plans that elevate brand awareness, engagement, and conversion.

  • Lead integrated campaigns, public relations, paid media, and customer engagement programs, including industry events and trade shows.

  • Partner with product, digital, and sales teams to ensure messaging and positioning resonate across channels.

  • Oversee internal communications to strengthen employee alignment and pride in the business.

  • Manage the global marketing budget to optimize investment, maximize ROI, and demonstrate measurable business impact.

Strategic Planning & Business Leadership

  • Lead the business's strategic planning process, translating long-term priorities into actionable plans with clear KPIs and milestones.

  • Collaborate with executive leadership to define and communicate strategic direction across teams, partners, and stakeholders.

  • Guide a high-performing global team to execute strategic initiatives efficiently and effectively.

Market Insights & Business Intelligence

  • Drive market and competitive intelligence, blending data and research to identify emerging trends and growth opportunities.

  • Inform portfolio strategy and product development decisions with actionable insights that expand market reach and customer value.

WHO YOU ARE: 

You bring both vision and execution—able to set strategy and deliver results. You excel in fast paced, collaborative environments, adapting quickly to changing business needs. You build and lead brands with clarity and consistency, creating a unified experience across every customer interaction. You are digitally fluent, data-informed, and always focused on the customer 

 FOR THIS ROLE, YOU WILL NEED: 

  • Bachelor's degree in Business, Marketing, or related field

  • 7+ years of experience in strategic planning, marketing, communications, or sales operations, with leadership responsibility

  • Proven track record in campaign development and strategic execution across diverse channels

  • Strong analytical, communication, and leadership skills with the ability to collaborate across functions

  • Experience with global markets, digital and industrial media strategies, and content localization is highly valued

  • Fluency in English; additional languages are a plus

  • Passion for innovation, continuous learning, and developing high-performing teams

  • Legal Authorization to work in the United States – sponsorship will not be provided for this role 

PREFERRED QUALIFICATIONS THAT SET YOU APART: 

  • Master's degree preferred 

Our compensation philosophy is simple: We pay a competitive base salary, within the local market in which we operate, and reward performance during the annual merit review process. The total target comp range for this position is $172,000 - $247,000 plus bonus annually, commensurate with the skills, talent, capabilities, and experience each candidate brings to a role.

Our Culture & Commitment to You:

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results. 

We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family's physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.

#LI-JS3



  • Florham Park, New Jersey, United States Reworld Full time

    Who we areFor more than 40 years, Reworld has been a leader in sustainable waste solutions, providing our customers with innovative solutions that help them achieve carbon-negative outcomes.Our VisionReworld is leading the charge to a carbon-negative future through revolutionary sustainable materials management solutions that reduce, reuse, recycle and...

  • Client Director

    1 week ago


    Florham Park, New Jersey, United States MAERSK Full time

    Are You Ready to Navigate the Future of Global Trade?Maersk is a global leader in integrated logistics and has been an industry pioneer for over a century. Through innovation and transformation, we are redefining the boundaries of possibility and continuously setting new standards for efficiency, sustainability, and excellence.We believe in the power of...


  • Florham Park, New Jersey, United States A.P. Moller - Maersk Full time

    As a company, we promote a culture of honesty and integrity, and value the trust it allows us to build with customers and employees alike. Our focus on our people is what sets us apart and keeps our customers coming back to work with usIf you are seeking to be a part of a family, this is the place for youWe are an integrated logistics company responsible for...


  • Florham Park, New Jersey, United States Shionogi Inc. Full time

    Overview:Reporting to the Senior Director, Consumer Marketing, the Associate Director, Consumer Marketing is responsible for developing and executing consumer marketing strategies for an upcoming launch brand. This role will focus heavily on digital innovation and omnichannel engagement to drive awareness and education. The ideal candidate will bring a...


  • Florham Park, New Jersey, United States MAERSK Full time

    As a company, we promote a culture of honesty and integrity, and value the trust it allows us to build with customers and employees alike. Our focus on our people is what sets us apart and keeps our customers coming back to work with usIf you are seeking to be a part of a family, this is the place for youWe are an integrated logistics company responsible for...

  • Marketing Intern

    2 weeks ago


    Florham Park, New Jersey, United States MAERSK Full time $43,840 - $52,000 per year

    We offer you an exciting global career at the forefront of world trade. Working with the best people in a global team culture with future growth opportunities in an industry that has a significant impact on the world economy.We're proud of our people who define our company's industry leadership, global team culture and customer-centric focus every day. When...


  • Florham Park, New Jersey, United States Shionogi Full time

    OverviewReporting to the VP of Marketing, the Brand Lead will be responsible for developing and implementing all elements of the US Brand Strategy for a novel 3CL protease inhibitor for the prevention of SARS-CoV-2 infection (COVID-19). Working with both internal and external partners, as needed, the Brand Lead will be responsible for the cross-functional...


  • Florham Park, New Jersey, United States ADP Full time

    Developer, Small Business Digital Marketing (Manager)We have an opening for a highly motivated, skilled and experienced Front End Developer to join the ADP small business marketing team. Do you pride yourself on being a talented front end developer (HTML/CSS and JavaScript) who is able to deliver digital experiences (Ads, Marketing Websites, Campaign Landing...

  • Tax Director

    4 hours ago


    Florham Park, New Jersey, United States Citrin Cooperman Advisors Llc Full time

    Citrin Cooperman is one of the largest accounting and consulting firms in the United States, and 4th among mid-Atlantic firms, with over 2,400 employees in 18 U.S. and International offices.  This year, we were rated one of the Top 50 Best Companies to work for according to  We are always looking for new team members who bring a fresh perspective,...


  • Florham Park, New Jersey, United States Shionogi Inc. Full time $270,000 - $305,000

    OverviewThe Senior Director, Global Epidemiology & Real-World Evidence (RWE) sets and drives the U.S. RWE strategy across therapeutic areas while ensuring alignment with global vision. Serving as a methodological authority, the Senior Director directs large, complex vendor relationships and database investments, integrates RWE across functions, and...