Field Marketer

2 days ago

Atlanta, Georgia, United States Passion To Care Full time $60,000 - $120,000 per year

Field Marketer

  • Onsite/ In-the-field
  • Travel is required 75% of the time
  • 60k Salary ***Plus Bonuses***
  • Ideal candidate must be Motivated & Energetic
  • Candidates must have 3-5 years of previous experience in: Field Marketing, Brand Building, Direct Consumer Relations and Sales

Job Summary:

Works as a Field Marketer for Vitasya Healthcare Consultants. Our healthcare company specializes in providing comprehensive and compassionate home care services through the applicable Medicaid Waiver programs. We are dedicated to improving the quality of life for individuals in need by delivering exceptional care within the comfort of their own homes. As a Field Marketer, you will be responsible for developing and executing outreach strategies to attract new clients and strengthen relationships with referral sources.

Qualifications/Educational Requirements:

  • Knowledge: Familiarity with the Medicaid Waiver programs and their eligibility criteria is advantageous.
  • Communication Skills: Excellent verbal and written communication skills to effectively interact with clients, caregivers, healthcare professionals, and internal teams.
  • Attention to Detail: Strong organizational skills with an eye for detail to accurately collect and record client information.
  • Adaptability: Ability to thrive in a fast-paced environment and handle multiple tasks simultaneously while maintaining a positive attitude.
  • Technology Proficiency: Proficient in using electronic health records (EHR) systems and MS Office suite. Willingness and ability to use mobile applications.
  • Ethical Standards: Maintain a high level of integrity, adhering to ethical standards and HIPPA confidentiality guidelines.

Responsibilities/essential functions:

  • The person in this position must be able to perform the following essential job functions with or without reasonable accommodation.
  • Develop and execute strategic marketing plans to promote home health services to referral sources such as physicians, hospitals, and senior living communities.
  • Build and maintain relationships with key referral sources, including physicians, case managers, discharge planners, and community organizations.
  • Conduct presentations and educational seminars to increase awareness of our home health services and the benefits of home care.
  • Identify and pursue new business opportunities and potential referral sources to expand the company's network.
  • Average 25 touch points a week (25 different locations)
  • Build tracking document for all visits (Location, Rating, POC, Address, Notes).
  • Establish a budget for the different categories (Daily visits, Co-shared events, & Events we host).
  • Collaborate with the internal team to ensure alignment of marketing strategies with company goals and objectives.
  • Track and report on marketing activities, leads, and outcomes to measure the effectiveness of marketing efforts.
  • Attend industry events, conferences, and community functions to represent the company and network with potential clients and partners.
  • Travel to new operating states to start to build and foster new relationships with relevant parties.
  • Provide feedback and insights on market trends, competitor activities, and customer needs to inform business strategies.
VHC1

Job Type: Full-time

Base Pay: $60,000.00 per year

Benefits:

  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Work Location: In person

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