Director of Marketing

At Cortland, we operate with a forward-thinking approach that challenges conventional norms and actively seeks insights beyond traditional industry boundaries. As a recognized leader in the multifamily sector, our focus on performance, innovation, and disciplined execution continues to drive strong growth and market leadership. We are committed to building a best-in-class organization by empowering top talent with the resources, autonomy, and support needed to deliver results and advance their careers in a high-performance environment.

Role Overview
As the Director of Marketing, you will lead digital-first marketing strategies and campaigns that drive engagement, brand awareness, and portfolio success. You will shape social media strategy and direction, delivering consistent and compelling brand storytelling. In this role, you will partner with marketing teams, agency partners, and cross-functional leaders across the organization, fostering collaboration to ensure initiatives meet company goals and generate measurable impact across Cortland's communities and portfolio.

• Lead the development and execution of digital-first marketing strategies and campaigns that deliver measurable results across social, digital, and field channels.
• Define and direct social media strategy, ensuring consistent, innovative, and engaging brand storytelling.
• Lead and mentor a team of regional marketing professionals, fostering collaboration and aligning efforts with community, sales, and corporate teams.
• Drive lead generation initiatives to acquire and convert prospects, optimizing campaigns for maximum ROI.
• Serve as a brand ambassador, ensuring consistent messaging and customer experience across websites, social media, advertising, and community-level marketing.
• Partner with digital teams and agencies to optimize paid search, social media, website performance, and other digital marketing initiatives for maximum ROI.
• Monitor sub-market trends, competitive activity, and lead performance to inform targeting, messaging, and channel optimization.
• Analyze campaign performance against key metrics (e.g., cost-per-lead, conversion rates, ROI) and adjust strategies to improve results.
• Collaborate with Operations and Investments teams to align marketing initiatives with business priorities, develop budgets, and support acquisitions through market due diligence.
• Build and maintain relationships with internal stakeholders and external vendors, ensuring marketing strategies and resources are effectively deployed.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 8+ years of marketing and lead generation experience with proven results in driving sales, revenue growth, and occupancy.
• 5+ years of leadership experience with strong team management, mentoring, and the ability to partner across teams, agencies, and cross-functional leaders.
• Field Marketing and/or Multifamily, hospitality or franchised industry experience strongly preferred.
• Experience in developing and executing integrated marketing strategies and campaigns across multiple channels.
• Analytical mindset with expertise in performance metrics, lead generation, conversion optimization, and customer segmentation to inform data-driven strategies.
• Skilled in marketing technologies, including CRM systems, website content management, and Google Analytics.
• Excellent communication, organizational, and time-management skills with sharp attention to detail.
• This an in-office role that may require weekly, monthly, and quarterly travel

About Cortland
Founded in 2005, Cortland is an international, vertically integrated multifamily real estate investment, development, and management firm with a resident-centric approach to living experiences. Recognized as one of the top 10 multifamily owners and operators in the US, Cortland combines in-house design, construction, and operations to deliver value and innovation across its portfolio.

Join us as we reimagine apartment living and drive outsized returns through purpose, performance, and people.

Cortland is an equal opportunity employer, and we're proud to support and celebrate diversity in the workplace. We are committed to equal consideration for all qualified applicants regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, genetic information or any other characteristic protected by applicable law. If you have a disability and need an accommodation or assistance with the application process and/or using our website, please email

Cortland is a drug-free workplace.

Cortland participates in e-verify to verify the employment status of all persons hired to work in the United States.