Field Marketing Manager

5 hours ago

Atlanta, Georgia, United States Dine Brands Global Full time $105,000 - $120,000 per year

409 Dale Dr Vienna, GA 31092

Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar, IHOP and Fuzzy's Taco Shop brands. With over 3,500 restaurants combined in 18 countries and 354 franchisees as of December 31, 2023, Dine Brands is one of the largest full-service restaurant companies in the world. For more information on Dine Brands, visit the Company's website located at

The Field Marketing Manager will support local marketing efforts for Applebee's and IHOP company-operated restaurants and NRO for Dual Branded Restaurants. This role is responsible for executing brand-aligned, community-focused marketing strategies that drive traffic, increase sales, and enhance guest engagement at the store level. The ideal candidate is a creative, data-driven marketer with strong project management skills and a passion for hospitality.

Key Responsibilities:

  • Develop and implement local marketing strategies and plans in line with the company's overall marketing goals
  • Build strong collaborative relationships with franchisees, company operators, marketing teams and other cross functional teams
  • Partner with Operations to identify sales-driving opportunities and implement targeted campaigns.

  • Coordinate grand openings with promotional support and community outreach.

  • Build relationships with local organizations, schools, and nonprofits to drive brand awareness and goodwill.

  • Organize and support in-store events, fundraisers, and sponsorships.

  • Collaborate with the agency partners to manage tracking and performance of local digital media channels including local outdoor and direct mail

  • Support national promotions with localized execution plans.

  • Ensure timely delivery of marketing materials and compliance with brand standards.

  • Track campaign performance and provide actionable insights to improve future efforts.

  • Maintain a calendar of marketing activities and report on ROI.

  • Target base salary $105k-$120k depending on experience

Experience and Qualifications

  • Bachelor's degree in marketing, communications or equivalent professional experience
  • Minimum 5-7 years' experience in field or corporate marketing within the restaurant industry (working directly with franchise groups is a plus)
  • Proficiency in Microsoft office applications, including MS Excel, Outlook, Word, and PowerPoint
  • Ability to multi-task in a fast-paced environment
  • Strong analytic and research skills
  • Strong understanding of local marketing tactics and community engagement
  • Strong written and oral communication skills
  • Excellent project management skills
  • Ability to travel to store locations as neede

Equal Employment Opportunity Statement

Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and/or other applicable laws and regulations in other jurisdictions.

For information on how we collect and use your personal information, please visit our Applicant & Employee Privacy Notice.

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