Business Development Associate
3 days ago
The Business Development Associate ( BDA ) is a lead-generator and partnership-builder responsible for recruiting qualified students for all Stevenson University Online ( SUO ) degree and certificate programs. This position requires strong interpersonal skills and a sales mindset, and responsibilities include, but are not limited to, establishing and developing professional relationships that support the generation of students leads; developing a robust calendar of business development (BD) activities; attending recruitment events, fairs, and other BD opportunities to generate student leads for the SUO enrollment counselors; and developing and sustaining business partnerships that support enrollment. The BDA tracks and collects relevant data and compiles regular and ad hoc reports as assigned. The BDA works as a member of the team to support overall SUO operations and supports initiatives as requested.
Essential Functions
Generate student leads for all Stevenson University Online degree and certificate programs. Establish, build, and develop professional relationships and partnerships with both for-profit and non-profit organizations, including corporate entities, businesses, military and government agencies, and community colleges in support of SUO enrollment. Develop and implement a robust calendar of business development (BD) activities, and attend recruitment events, fairs, and other BD opportunities to generate student leads for the SUO enrollment counselors. Plan, schedule, and present at information sessions specific to SUO's programs at partnering organizations and community colleges. Schedule and conduct visits in appropriate business, government, educational, law enforcement, non-profit and health care institutions. Plan and manage special recruitment events and fairs. Meet or exceed established recruitment goals. Attend information sessions, open houses, webinars, and other SUO recruiting events and activities. Facilitate seamless transition of student leads to Enrollment Counselor. Collaborate with Deans and Academic Program Administrators to identify and develop new partnerships. Develop and build rapport within the business, educational, and health care community in creating a comprehensive marketing plan. Collaborate with academic administrators and the admissions/student success teams to identify potential partnerships. Understand the needs, goals and values of adult students returning or entering higher education. Facilitate the circulation of informational materials through all appropriate channels. Maintain an active contact database. Build relationships with current students as well as alumni to identify new group potential and new opportunities to present programs. Discover new opportunities and develop innovative strategies to generate awareness of SUO's programs and to enhance enrollment. Exhibit professionalism by maintaining a positive attitude and adhering to departmental policies and procedures. Assist with implementing marketing strategies (standard and e-marketing). Prepare regular reports documenting new partnerships established, visits to new and existing partners, number of leads obtained, and other ad hoc reports as requested. Work with Director, SUO Data Analysis to prepare reports on numbers of applications, accepts and new student enrollment resulting from partnerships, and other reports as requested. Comply with all state, federal, accreditation, and University rules and regulations regarding student recruitment and admissions.
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