Commercial Marketing Lead

Job Description:

J.D. Power is a global leader in consumer insights, advisory services and data & analytics. A pioneer in the use of big data, artificial intelligence (AI ) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.

The Role:

We're seeking a commercially minded and operationally driven mar keter to serve as the Business Unit Commercial Marketing Lead within J . D . Power for the Dealer Solutions group . In this role, you will collaborate with Corporate Marketing to adapt company-wide campaigns for specific markets /audiences , ensuring relevance while maintaining brand integrity. Working closely with the sales team, you will plan and execute localized marketing and sales enablement activities t o drive sales pipeline growth and strengthen the company's presence within the automotive dealer and dealer service provider space.

This is a B 2 B marketing role, requiring experience at the intersection of automotive, financial services and insurance, the ability to understand and interact with customers, and the ability to understand and promote sophisticated data analysis, and software solutions . There are a large number of potential customers so a track record of creating campaigns, deploying them and collecting and organizing sales leads is a key skillset.

The Impact You Will Have in This Role:

As the Commercial Marketing Lead, you will be the driving force behind localized marketing execution that fuels pipeline growth and strengthens our presence in the market. By translating corporate campaigns into regionally or customer type relevant programs, enabling sales teams with tailored content and tools, and owning high-impact events and engagements, you'll ensure our brand resonates with the right audiences in the right ways. Your work will connect strategy to execution—delivering measurable outcomes, amplifying corporate initiatives, and providing critical market insights that shape future direction.

What You'll Be Doing in This Role:

• Accelerate the revenue growth of J . D . Power by:

• Sales Enablement : Collaborate closely with Corporate Marketing and Sales teams to translate corporate campaigns into actionable, territory or customer type level programs.

• Localization of Assets : Adapt corporate content and messaging to ensure relevance for specific markets while maintaining brand integrity.

• Lead Generation & Nurturing : Execute targeted marketing activities that drive measurable pipeline impact.

• Event Management : Own end-to-end execution of trade shows, specialty events, and sponsorships—including logistics , materials, demos, and lead capture.

• Speaking Engagements : Manage identification, preparation, and execution of speaking opportunities, including abstracts, bios, decks, and contracts.

• CRM Management : Maintain and update business unit contact lists and ensure data integrity within the company CRM system.

• Quarterly Business Reviews : Report on campaign performance and KPIs to Corporate Marketing.

• RFP & Presentation Support : Develop and customize client-facing presentations and support proposal development.

• Market Feedback Loop : Provide insights on segmen t and local market trends, customer needs, and campaign effectiveness to Corporate Marketing.

Qualifications of this Role:

• Bachelor's degree required ; MBA or advanced degree preferred .

• 5+ years of experience in B2B marketing leadership roles .

• Deep experience in B 2 B marketing, particularly running campaigns across large customer groups.

• Experience in field marketing, sales enablement, or regional campaign execution.

• Proficiency in CRM systems and marketing automation tools for lead management and reporting.

• Willingness to travel to support global teams and attend client engagements and industry events .

The Hiring Manager says:

I'm looking for a hands-on marketer who thrives in fast-paced environments and knows how to turn strategy into action. This role is all about execution—localizing campaigns, enabling sales, and making sure our presence in the market is sharp, relevant, and impactful. You'll be the go-to for events, presentations, and client-facing materials, and you'll work closely with Sales to drive pipeline growth. If you enjoy rolling up your sleeves, managing details, and making things happen on the ground, this is the role for you.

Company Mission

J.D. Power is clear about what we do to ensure our success into the future. We unite industry leading data and insights with world-class technology to solve our clients' toughest challenges.

Our Values

We POWER Our Customer's Success

We are Innovative, Collaborative and Grounded in Data

We Make Things Easy

We Get It Done

We Start with Trust & Prove it Everyday

J.D. Power is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Should you require accommodations during the recruitment and selection process, please reach out to

J.D. Power does not disclose your personal data to unauthorized third parties. However, as a global corporation consisting of multiple affiliated companies in various countries, J.D. Power has international sites and J.D. Power uses resources located throughout the world. J.D. Power may from time to time also use third parties to act on J.D. Power's behalf. You agree to the fact that to the extent necessary your personal data may be transferred and/or disclosed to any company within J.D. Power group of companies as well as to third parties acting on J.D. Power's behalf, including also transfers to servers and databases outside the country where you provided J.D. Power with your personal data. Such transfers may include for example transfers and/or disclosures outside the European Economic Area and in the United States of America. If you are a California or United Kingdom resident, additional disclosures about the information we collect and how we use that information can be found by clicking here.

To all recruitment agencies: J.D. Power does not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.