Brand Manager

6 days ago

Mooresville, North Carolina, United States Search Solution Group Full time $60,000 - $120,000 per year

Associate Brand Manager – Consumer Packaged Goods

Department:
Marketing

Reports To:
Director of Marketing & Sales

Supervises:
None (may mentor junior team members)

Role Summary

A growing consumer goods organization is seeking an
Associate Brand Manager
to help strengthen brand presence across digital, retail, and customer-facing channels. This role blends creative execution with exposure to the financial and trade aspects of brand management. The ideal candidate is a hands-on marketer who thrives in a collaborative, fast-paced environment and is eager to develop into a well-rounded brand leader within the
CPG space
.

Essential Responsibilities

Digital & Consumer Marketing


• Lead development of content for social and digital channels, including Meta, YouTube, and TikTok.


• Manage influencer and affiliate programs to increase reach and engagement.


• Contribute to copywriting, creative briefs, and marketing collateral.


• Support public relations initiatives and partnerships with relevant consumer audiences.

Brand Development


• Support upcoming packaging and brand refresh initiatives, ensuring visual and message consistency across all touchpoints.


• Manage updates to company website and coordinate with creative agencies to execute brand campaigns.


• Help reinforce brand storytelling and positioning through integrated marketing efforts.

Market & Consumer Insights


• Monitor category trends and brand performance using syndicated data (Nielsen, IRI, Spins) and internal POS reports.


• Track digital KPIs and campaign performance metrics to drive optimization.


• Contribute to consumer research efforts that inform future brand strategy.

Trade & Customer Marketing (Support Role)


• Partner with Sales to execute retailer-specific programs, promotions, and presentations.


• Assist in analyzing trade spend effectiveness and ROI.


• Provide marketing materials and insights to strengthen customer relationships.

Financial Exposure (Support Role)


• Assist in tracking marketing and trade budgets.


• Contribute to monthly brand performance reporting in collaboration with Finance and Marketing leadership.


• Gain foundational understanding of P&L drivers and how marketing initiatives impact overall business results.

Project & Agency Management


• Coordinate with creative, digital, and media partners to deliver on marketing priorities.


• Manage multiple concurrent projects using tools such as Asana, Monday, or Trello.

Qualifications

Experience:


• 1–4 years of experience in
consumer packaged goods (CPG)
marketing or brand management.


• Experience in digital marketing, influencer/affiliate programs, or PR preferred.

Education:


• Bachelor's degree in Marketing, Business Administration, or related field required.

Skills & Attributes:


• Strong communication and collaboration skills with the ability to influence across teams.


• Comfortable presenting insights and strategies to leadership and retail partners.


• Proactive, adaptable, and eager to learn within a growth-oriented team environment.


• Proficiency in marketing and analytics tools (GA4, SEO, Canva, SEMRush, ahRefs, Cision).


• Familiarity with syndicated data (Nielsen, IRI, Spins) and market research methodologies.


• Excellent organizational and project management skills.

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