Integrated Marketing Manager

About BetterPet

BetterPet is on a mission to help people live better lives with their pets — at home, at work, on the go, and everywhere in between. Through thoughtful storytelling, tools, and partnerships, we're helping communities and businesses become more pet-inclusive in safe, smart, and sustainable ways.

The Role

We're looking for an Integrated Marketing Manager — a creative doer who brings ideas to life through sharp thinking, clear communication, and an instinct for what resonates with people.

This isn't a narrowly defined role. It's for someone who thrives in ambiguity, connects dots across projects, and builds ideas from the ground up. You'll help shape how BetterPet engages its many audiences — from service providers to pet owners to non-pet owners in shared spaces — producing narratives, initiatives, and activations that support our strategic goals.

What You'll Bring

• Strong storytelling instincts and writing skills that flex across mediums and audiences
• Ability to turn abstract ideas into structured, executable creative work
• Comfort operating without heavy process — you self-manage priorities, pace, and deadlines
• Strategic understanding of brand and audience, paired with a bias for execution
• A collaborative mindset and enthusiasm for working cross-functionally in a small, agile team
• Curiosity about how pets shape our homes, workplaces, and communities

Essential Job Functions

• Prolonged periods of sitting and working on a computer.
• Proficient computer skills with the ability to learn new software.
• Meet individual and team performance targets by achieving key productivity and quality KPIs.
• Contribute to a collaborative team by sharing ideas and process improvements, while working in a hybrid environment that requires being in the office 3 days a week. Regular attendance at in-office team meetings and training sessions is a component of the hybrid work model.

Qualifications

• 4+ years of combined experience in writing, marketing, or business (1+ year writing experience required)
• B.A. or B.S. in Journalism, Marketing, Business, or related field
• Demonstrated experience managing projects from idea to execution
• Skilled at editing, refining, and shaping ideas into cohesive narratives
• Ability to work in office in Mooresville 3 days per week
• Skilled at editing, refining, and shaping ideas into cohesive narratives

Why BetterPet

At BetterPet, we believe pet inclusion is about more than permission — it's about creating spaces that work for everyone. We value creativity, accountability, and the ability to move ideas forward with purpose. You'll join a small, driven team where your ideas have immediate impact and your fingerprints are on the future we're building.

About PetScreening

Our Vision:  

PetScreening strives to be the global leader for pet screening and animal validation. We want to make the world more pet inclusive no matter where you live, work, play, or stay.

Our Mission:  

PetScreening advocates responsible pet ownership and helps validate legitimate assistance animal accommodation requests. 

What We Do:

PetScreening is the fastest growing pet-property tech SaaS company. We help property managers and housing providers manage residents' pets and assistance animals (service animals/emotional support animals/companion animals/etc.). Our proprietary screening platform adds an additional layer of liability protection by having a standardized process when dealing with household pets and assistance animals.

Our Culture:

PetScreening has a pet-friendly office located in the heart of the Merino Mill in Mooresville, NC (Lake Norman area).  Our large office provides space for independent, team, and large group collaboration within several different types of work spaces.  Our casual office environment encourages our employees to bring their pets to work.  We offer a hybrid schedule, which includes select optional remote work days allowing our employees to work hard while having fun.

Benefits Offered:

• Medical/Dental/Vision/HSA benefits offered after 30 days of employment.
• Company sponsored Life Insurance and Short Term Disability.
• Optional Life Insurance and Long Term Disability Plans.
• 401(k) with 3% match regardless of employee contribution. Quarterly open enrollment.  
• Paid time off accrual beginning first day of employment
• Paid holidays
• Optional remote work days
• Paid Family/Military/Bereavement leave
• Pet friendly office