Media Planner, Digital

Job Description
Who We Are

Horizon Next
is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what's next: our next innovation, our next advancement in analytics, the market's next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.

At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You'll Do

Media Negotiating & Buying – 25%

• Lead RFP creation and review of partners/site responses, compiles proposal analysis and drive partner negotiations
• Maintain accuracy of insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
• Ensures collaboration with key partners during planning process, including Partners, Creative Agencies and biddable activation teams (e.g. Paid Search, Paid Social, Programmatic)
• Work alongside other Horizon Next teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions
• Collaborate with Horizon Next Paid Social team to monitor, manage and optimize activations across Facebook, Twitter and other relevant social environments

Digital Media Strategy – 10%

• Collaborate with assistant planners, senior planners, and supervisors for strategy and plan development
• Employ Horizon Next's suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
• Participate in team brainstorms to kick off plan and consideration set development
• Monitor trends, tools, opportunities and applications in biddable environments, and appropriately apply that knowledge in conjunction with performance teams
• Create and present media specific documents such as media plans, objectives and strategies decks, and other related functions

Campaign Management & Execution – 15%

• Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA'ing all pixels
• Issue specs documents and ensure all materials are received from creative agency
• Oversee creation of campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
• Work alongside assistant on post campaign reconciliation and billing

Reporting & Analysis - 30%

• Monitor and report weekly on biddable and direct channel performance, providing an active voice communicating optimization opportunities and challenges
• Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications
• Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts
• Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown

Relationship Management - 10%

• Collaborate with Senior Planner and Supervisor to identify problems and recommend solutions
• Keep Senior Planner and Supervisor updated on the status and timing of deliverables
• Engage and effectively interact with other Horizon Next departments, i.e. Business Solutions, Traffic, Operations
• Apply knowledge of current/previous clients' specific business and industry to enhance and further relationships

Mentorship - 10%

• Contribute to other junior team member(s) development (train Assistant Planners, onboard new Planners)

Who You Are

• A strong writer and presenter
• A left and right brain thinker – a data-powered strategist
• An independent worker with strong time management and organization skills
• A problem solver with foresight and the ability to develop creative solutions
• Detail oriented with commitment to follow through
• Nimble and flexible to succeed in a fast-paced environment
• A strong team player, willing to roll up your sleeves
• Interested in the digital landscape and a desire to innovate and keep up with trends
• A supporter of and advocate for diversity, equity and inclusion

Preferred Skills & Experience

• 1+ years previous digital media experience
• Basic knowledge of advanced analytics and performance media
• Familiarity with marketing principles, analytics and concepts
• Skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process
• Experience with third party ad servers
• Familiarity with biddable channels and partner direct

Certificates, Licenses and Registrations

This role does not require certificates, licenses or registrations

Physical Activity and Work Environment

This role does not require any physical activity

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$64, $80,000.00

A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role.
As an organization, we take an aptitude and competency-based hiring approach.
We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.