Associate Director Clinician Marketing

5 days ago

Social Circle, Georgia, United States Talent Consultants Full time $125,000 - $175,000 per year

As the Associate Director of Clinician Marketing, you will play a crucial role in developing and implementing strategic marketing initiatives aimed at promoting our healthcare services to clinicians and healthcare providers. This position requires a deep understanding of healthcare dynamics, alongside experience in developing and executing effective marketing campaigns tailored to the clinician audience.

Key Responsibilities:

  • Design and execute comprehensive marketing strategies to engage clinicians, enhance brand visibility, and drive service utilization.
  • Conduct market research to identify trends, opportunities, and competition in the clinician marketplace.
  • Collaborate with clinical teams to develop targeted messaging and promotional materials that resonate with healthcare providers.
  • Manage campaigns from concept through execution, leveraging digital, social media, and traditional media channels.
  • Analyze campaign performance metrics and adjust strategies based on data-driven insights.
  • Build and maintain relationships with key opinion leaders (KOLs) and healthcare providers to cultivate brand loyalty and engagement.
  • Coordinate with internal departments, such as sales and clinical operations, to ensure cohesive messaging and alignment with organizational goals.
  • Develop training materials and resources for the sales team to facilitate effective communications with clinician audiences.
  • Monitor industry developments and regulatory changes to ensure all marketing practices remain compliant and relevant.
Requirements
  • Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field (Master's degree preferred).

  • Minimum 10+ years' experience as a senior level marketer in healthcare improving omnichannel strategies and the management of end-to-end clinician experiences required

  • Strong understanding of the healthcare landscape, including the nuances of clinician interactions and preferences.

  • Proven track record of successfully managing marketing campaigns and projects from inception to completion.
  • Exceptional analytical skills with experience in interpreting complex data and market research.
  • Strong communication skills, both written and verbal, with the ability to present ideas clearly and influence stakeholders.
  • Proficiency in digital marketing tools and platforms, as well as traditional marketing methods.
  • Ability to work collaboratively in a team-oriented environment while managing multiple priorities.
  • Willingness to travel as needed for industry events, conferences, and clinician engagements.
  • Excellent analytical skills and expertise creating and managing new analytics and reporting capabilities, including global KPI dashboards
  • Experience in reimbursed environments preferred
  • Effectively communicates and successfully works well with the executive level and team members
Benefits
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Family Leave (Maternity, Paternity)
  • Short Term & Long Term Disability
  • Training & Development
  • Work From Home
  • Wellness Resources

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