digital marketing strategist

Digital Marketing Strategist

Are you an experienced digital marketing professional with a sharp eye for recognizing and developing clear, crisp, and engaging content?
 Do you thrive in a fast-paced environment where every day brings new challenges? Do you enjoy driving campaigns from concept to completion and learning from the results? Are you a data-driven marketer who leaves ego at the door and focuses on honing your craft? If these questions describe the marketing challenge you're looking for with a company that is known for its positive culture, let's talk

Reporting directly to the VP of Marketing, the Digital Marketing Strategist plays a key role in driving Alpha Warranty's digital marketing performance – with a primary focus on email and SMS marketing strategy, targeting, execution and analysis. This role combines strategic thinking, technical skill, and data-driven decision- making to plan, launch, and optimize campaigns that engage agents, dealers, and customers throughout their lifecycle.  

Working closely with the Marketing Content Manager, Brand Strategist and VP of Marketing, the ideal candidate will collaborate closely with the Sales and Business Intelligence teams to manage and evolve Alpha's marketing automation systems, strengthen audience segmentation, and craft targeted communication strategies that increase engagement, conversion and retention across all digital channels.  Your support for and collaboration with the team members responsible for brand, content and design, reputation management, and social media initiatives. Your work will be focused on generating measurable results in a data-driven, timely, and efficient manner.

Key Responsibilities

• Email & SMS Marketing
  1. Develop, execute provide reporting for comprehensive SMS marketing strategies for multiple audiences (agents, dealers, and customers), from strategy and content development to execution and reporting.
  2. Manage campaign setup, testing, scheduling and delivery using Alpha Warranty's marketing automation platform (ActiveCampaign).
  3. Build and optimize automated workflows, personalization, nurturing sequences, A/B testing, deliverability and triggered campaigns. 
  4. Partner with Sales and BI teams to create, update, and refine targeted list segments for dealers, dealer groups, agents, and geographies.
  5. Monitor KPIs (open rates, CTR, CTOR, conversions) and continuously optimize campaign performance.  
• Digital Strategy & Campaign Optimization 
  1. Support the broader digital marketing strategy, integrating email and SMS efforts with other channels such as web, social, and paid media. 
  2. Identify opportunities to enhance marketing performance through automation, personalization, and improved audience targeting. 
  3. Measure campaign success and provide actionable insights using analytics dashboards and reports. 
  4. Recommend strategic improvements to the customer journey, conversion funnel, and user experience. 
• Data & Performance Analysis 
  1. Analyze campaign data to identify trends, performance gaps, and opportunities for optimization. 
  2. Segment audiences based on behavioral, demographic, and lifecycle data to increase relevance and engagement. 
  3. Report regularly on campaign metrics (CTR, CTOR, conversion, unsubscribe rates, etc.) and communicate findings to the leadership team.  
• Cross-Functional Collaboration 
  1. Partner with sales, operations, and customer service to align marketing automation with business goals. 
  2. Collaborate with internal teams to ensure cohesive messaging across all touchpoints. 
  3. Stay up to date with digital marketing trends, technologies, and compliance standards.  
• Audience Targeting & Segmentation
  1. Leverage Alpha's customer data, CRM, and BI tools to identify high impact audiences.
  2. Collaborate on dealer and agent outreach strategies to maximize engagement and sales opportunities.
  3. Maintain database hygiene and ensure compliance with email/SMS regulations (CAN-SPAM, TCPA, GDPR). 
• Content & Design
  1. Contribute to the creation of digital and print marketing assets (emails, graphics, brochures, presentations, dealer mats, etc.), ensuring alignment with brand standards and campaign objectives. Provide hands-on design support when needed.
  2. Apply graphic design skills (Adobe Creative Suite) to assist in the production of email templates, digital graphics, the monthly marketing newsletter in collaboration with the content team, and other supporting collateral.
  3. Provide detail-oriented quality assurance expertise to ensure all materials produced meet the highest levels of quality and presentation standards. 
• Digital Marketing Support
  1. Contribute to Alpha Warranty's reputation management strategy through email and review curation and solicitation campaigns.
  2. Provide guidance, input, and support for social media and other online content as needed.
  3. Collaborate with Marketing leadership on the company's annual strategy, brand alignment, and lead generation initiatives.

What Cadence Innovations Group Will Love About You

• 5+ years of digital and email marketing experience, with demonstrated expertise in campaign execution.
• Bachelors Degree in Marketing, Business in related field or equivalent work experience. 
• Certification or advanced expertise in Digital Marketing and Google Analytics & SEO is not required but is helpful.
• Advanced knowledge of email and SMS marketing, including automation, compliance, and optimization.
• Demonstrated experience using ActiveCampaign, Hubspot or similar automation platforms. 
• Deep understanding of  audience segmentation, lead nurturing and lifecycle marketing with the ability to translate BI data into actionable campaigns.
• Strong analytical mindset with experience interpreting marketing data to inform decisions. 
• Graphic design skills with Adobe Creative Suite, with particular focus on Adobe InDesign and Xd.
• Excellent written and verbal communication skills with experience in copywriting, proofreading editing.
• A strong project focus with a drive to produce high quality work on a daily basis, meet deadlines, and work collaboratively in a cross-functional environment. 
• Familiarity with HTML email templates, UTM tracking, and campaign analytics tools (e.g., Google Analytics, Looker Studio, etc).
• Exposure to and experience with AI tools to generate and enhance marketing ideas, campaigns, and plans.
• Familiarity with online reputation management (Google Reviews, TrustPilot, BBB, etc.).
• Ability to thrive in a collaborative, fast-paced environment.
• Bachelor's degree in marketing, communications, business, or a related field.

What You'll Love About Cadence Innovations Group

• A supportive company culture that values people over profit
• Competitive compensation package
• Health insurance with generous company contribution
• Dental coverage
• 401K match program 
• Tuition reimbursement
• Free Roadside Assistance
• Generous PTO and Paid Holidays
• Employee incentive and recognition programs
• Company-paid Volunteer Time Off (VTO)
• State-of-the-art office building with outstanding amenities
• Many other company-sponsored events, lunches, and perks

About Cadence Innovations Group:

Cadence Innovations Group, Inc. is the parent company of six business entities. The business interests of these enterprises range from vehicle/solar protection products to real estate property management. The most notable of these companies is Alpha Warranty Services, an award-winning provider of vehicle protection products and services that has been honored as one of the Utah Business Fast 50 workplaces, a winner of the Salt Lake Tribune Top Workplace award (nine consecutive years) and a two-time recipient of the When Work Works award, among others.

The Cadence Innovations Marketing Team is a shared service that works with each of the Cadence business units to provide expert marketing and creative services support to help achieve business goals and revenue targets.

If you want a career move that will challenge and reward you, get in now for a chance to make your mark and work into something greater.

U.S. EQUAL EMPLOYMENT OPPORTUNITY/AFFIRMATIVE ACTION INFORMATION

Cadence Innovations Group is an equal opportunity employer. Individuals seeking employment are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. Reasonable accommodations will be provided to known disabilities of individuals in compliance with the Americans with Disabilities Act. For accommodation information or if you need special accommodation to complete the application process, contact the Dept. of Human Resource Management