Head of Brand

About Torus
Torus is a pioneering, sustainable energy solutions company based in Utah, dedicated to revolutionizing renewable energy storage and management.
Our mission
is to empower communities to become their own sustainable energy providers.

We are driven by a deep-rooted commitment to sustainability and community. We tackle critical challenges facing the American energy landscape. Our advanced Torus Spin Flywheel technology charges and discharges electricity 16 times faster than traditional batteries, ensuring rapid response to grid demands and enhancing energy efficiency.

Our advanced manufacturing, research, and development facilities in South Salt Lake and Springville, Utah drive continuous innovation, and our commitment to American manufacturing ensures quality and reliability. Join us at Torus and be part of an exciting team that is transforming the energy landscape.

About The Role
Torus is on a mission to empower communities to become their own sustainable energy providers. As
Head of Brand
, you'll lead the evolution of our brand across every touchpoint—guiding strategy, messaging, and visual identity to reflect our impact across utilities, C&I, data centers, and government sectors. You'll own brand architecture, oversee creative execution, and collaborate across teams to ensure our brand drives trust, clarity, and growth. We're looking for a proven brand leader with experience scaling brands in energy, climate tech, or hardware—and a passion for building meaningful, mission-aligned brands that shape the future of energy.

Responsibilities

• Own and evolve the Torus brand across all customer segments: utilities, commercial & industrial, data centers, and government/defense.
• Develop and enforce brand guidelines across every touchpoint: product, digital, print, events, presentations, partnerships, physical spaces, and packaging.
• Lead development of brand architecture that aligns with product tiers (hardware, software, security) and commercial personas.
• Guide all creative work (internal and agency) to ensure consistency, clarity, and resonance with our audience.
• Oversee naming, messaging frameworks, visual identity systems, and tone of voice—especially as Torus expands nationally.
• Collaborate with the content team, product marketing, sales, product, manufacturing, and customer experience to ensure our brand elevates every part of the customer journey.
• Support campaign and content strategy across paid, owned, and earned channels—including LinkedIn, conferences, email, video, press, and government.
• Act as Torus's internal brand guardian, empowering teams to use the brand confidently while ensuring quality and cohesion.

Required Experience

• 8+ years in brand or creative leadership roles.
• Background in managing rebrands or building new categories.
• Strong track record of building and scaling brands in fast-growing industries—energy, hardware, climate tech, or high tech a plus.
• Experience developing brand guidelines and systems, from positioning to visual execution to launch.
• Demonstrated ability to lead internal creative teams and external agencies.
• Deep understanding of the full marketing funnel and how brand influences conversion, loyalty, and pricing power.
• Comfort collaborating across technical, sales, and executive teams to translate brand into commercial outcomes.

Preferred Experience

• Prior work in climate, energy, utilities, or grid infrastructure sectors.
• Experience with product suites or tiered brands and how to unify them under a master brand.
• Familiarity with sales cycles and the brand trust required to support long sales processes.
• Comfort working across both digital and physical brand expressions—especially for a company with domestic manufacturing, software, and hardware components.
• Strong understanding of technical products—energy storage, energy management, utilities, grid technology.

You'll be a great fit if you have a passion for helping to solve complex climate challenges and are committed to finding new innovative ways to preserve and enhance our planet. As a member of a rapidly growing startup with an excitement to learn new technologies, you'll add incredible value as a self-starter and apply your technical skills to empower our customers to discover, purchase, and install the Torus products that will help them live clean, renewable lives.

Our Perks & Benefits

• Employee Rewards Package including equity
• 401(k) Retirement Savings Plan
• Health Benefits Package: Choice between traditional PPO or HSA eligible medical plans; Dental insurance; and Vision insurance
• Human-centered Paid Time Off (based on employment status) including unlimited discretionary PTO; 10-days paid company holidays; Waiting period-free 100% paid parental leave.
• Torus paid Life with option to purchase additional coverage
• Voluntary Short- and Long-Term Disability Insurance
• Peer Recognition Program

Additional Details

Background Check
All candidates are subject to a background check.

Location
This position is primarily remote with in-office work as needed with some travel. The role is Utah-based remote with on-site work as needed in our South Salt Lake Headquarters Warehouse (air-conditioned). May require occasional onsite work in our Springville R&D warehouse (air-conditioned and non air-conditioned).

Schedule
Full-Time, Salaried

Compensation
$160,000-190,000 (Note: We have the flexibility to hire at different levels, which may impact the corresponding pay range.)

Work Authorization
Applicants must already have the legal authorization to work in the US without requiring any employer sponsorship.

Physical Requirements

• Constantly operates a computer and other peripheral office equipment such as a printer or mouse.
• Ability to communicate information so others can understand. Must be able to exchange accurate information in these situations.
• Must report to work reliably and with the ability to use full and unimpaired skills and judgment to safely execute your job.
• Proficiency in reading, writing, and speaking English required.

Torus is proud to be an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
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