Brand Manager

2 days ago

West Jordan, Utah, United States CAO Group, Inc Full time

Overview

We are seeking a dynamic and strategic Brand Manager, Clinical Products to lead the development, positioning, and growth of our clinical and consumable product portfolio including SheerWhite In-Office and Take Home whitening, Cavity pHighter caries prevention products, BlissEtch and BlissBond, and other products. This individual will serve as the brand's steward-ensuring consistent messaging, impactful storytelling, and strong market performance across all channels. The Brand Manager will collaborate cross-functionally with marketing, product development, sales, and leadership teams to drive awareness, preference, and profitability.

Key Responsibilities

  • Develop and execute comprehensive brand strategies that align with company goals and market opportunities.
  • Define and communicate the brand's unique value proposition, messaging, and visual identity.
  • Conduct competitive analysis and identify opportunities for differentiation and growth.

  • Manage improvements to commercialization efforts for existing products, and optimizing new product launches

  • Lead the planning and execution of integrated marketing campaigns (digital, social, trade shows, PR, and field marketing).

  • Partner with creative team to ensure consistent brand voice and visual identity across all materials.

  • Manage content development including collateral, product storytelling, packaging, sales training materials, and promotional materials.

  • Collaborate with product and R&D teams on new product development and launch strategies.

  • Develop go-to-market plans including pricing, positioning, messaging, and launch timelines.
  • Monitor and optimize product performance post-launch based on KPIs and market feedback.

  • Provide internal and external sales training

  • Track brand health metrics including awareness, perception, and market share.

  • Manage budgets and evaluate ROI of marketing initiatives.

  • Use data-driven insights to refine strategies and drive continuous improvement.

  • Partner with sales teams to create impactful sales enablement tools and co-marketing initiatives.

  • Work closely with leadership to align brand direction with company objectives.
  • Mentor junior marketing team members or external agencies as needed.

Qualifications

  • Bachelor's degree in Marketing or related field (MBA preferred.)
  • 5+ years of experience in brand management, product marketing, or related roles-preferably within the dental industry.
  • Analytical approach to all decision making.
  • 'Strong understanding of branding principles, consumer behavior, and go-to-market strategy.
  • Proven track record of managing cross-functional initiatives from concept to execution.
  • Excellent communication and project management skills.
  • Presentation acumen - whether in-person or virtually, to audiences including internal sales, external sales, dental professionals, and others.

  • Head of Brand

    3 days ago

    South Jordan, Utah, United States Torus Full time

    About TorusTorus is a pioneering, sustainable energy solutions company based in Utah, dedicated to revolutionizing renewable energy storage and management.Our missionis to empower communities to become their own sustainable energy providers.We are driven by a deep-rooted commitment to sustainability and community. We tackle critical challenges facing the...

  • Global Senior Marketing Manager

    1 week ago

    West Jordan, Utah, United States Qlub Full time $60,000 - $120,000 per year

    As full-time Senior Marketing Manager in Jordan, you will be reporting to the CEO and leading our marketing efforts and drive growth through strategic planning and execution.As a Senior Marketing Manager focusing on leading marketing efforts , you ll be responsible for:Develop and Execute B2B Strategy:Build a comprehensive B2B marketing strategy to increase...

  • Print Production Manager

    2 days ago

    West Jordan, Utah, United States US403 Full time

    Benefits:401(k)401(k) matchingOpportunity for advancement The Print Production Manager will oversee daily operations and provide supervision to staff and oversight of production to ensure effective use of available resources to efficiently produce printed materials of high quality in a timely manner to meet the stated goals and objectives of the...

  • District Manager

    1 week ago

    West Jordan, Utah, United States Wildcat Partners - Take 5 Oil Change - Utah Franchisee Full time $70,000 - $115,000 per year

    Are you a Rockstar leader? Do you have a passion to grow a business and a career? We're looking for great leaders to grow and develop a team of Rockstar leaders for our fast growing business. Do you have what it takes? We want to hear from youOur employees are successful with all backgrounds and experience levels. The job is similar to restaurants or retail...

  • Graphic Designer

    6 days ago

    West Jordan, Utah, United States AlphaGraphics - US403 Full time $70,000 - $85,000 per year

    Benefits:401(k) 401(k) matching Company parties Employee discounts Health insurance Paid time off About the Role: Join AlphaGraphics - US403 as a Graphic Designer / Prepress in West Jordan, UT, where creativity meets precision This exciting role offers you the chance to bring innovative designs to life while ensuring...

  • Duct Cleaner

    4 days ago

    West Jordan, Utah, United States Doct Air, LLC Full time $26,800 - $98,600 per year

    Start Your Own Path — Become a DoctAir Contractor Technician TodayDoctAir is changing how Utah cleans the air we breathe — using dry-ice blasting, not harsh chemicals. We're looking for self-motivated people ready to build something of their own while partnering with a growing brand.What You'll DoPerform professional air-duct cleaning (training &...

  • Office Manager

    4 days ago

    South Jordan, Utah, United States Burg Children's Dentistry & Orthodontics Full time $50,000 - $60,000 per year

    Full-time Description Burg Children's Dentistry is seeking a dedicated Office Manager to oversee the daily operations of our Sandy location. We're looking for someone who thrives in a fast-paced pediatric dental environment and is passionate about creating a positive experience for patients, parents, and team members alike. If you're organized,...

  • Retail Manager

    6 days ago

    South Jordan, Utah, United States Savers Value Village Full time $44,000 - $77,000 per year

    DescriptionJob Title: Retail ManagerWho we are:As one of the largest for-profit thrift operators in the United States, Canada and Australia for value priced pre-owned clothing, accessories and household goods, our mission is to champion reuse and inspire a future where secondhand is second nature. We supply our stores with gently-used, one-of-a-kind items...

  • Product Marketing Manager

    7 days ago

    South Jordan, Utah, United States Anonyome Labs, Inc. Full time $80,000 - $120,000 per year

    At Anonyome Labs, we are redefining the way people control their personal data. Our mission is to transform the identity, privacy, and cyber safety landscape by tackling the biggest challenges faced by both consumers and enterprises today.Through our innovative platform and products, we provide businesses with powerful identity and privacy applications....

  • Route Sales Trainee-West Jordan

    2 days ago

    West Jordan, Utah, United States Flowers Foods Full time

    FRESH. FORWARD. FLOWERS.Flowers Foods, Inc. (NYSE:FLO) is not just about baking; it's about crafting moments of joy with every delicious bite. With 2024 sales of $5.1 billion, and as one of the leading producers of packaged bakery goods in the United States, Flowers Foods brings passion to the table. From the wholesome goodness of Nature's Own and Wonder to...