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Specialist Media Official

3 weeks ago

Ponte Vedra Beach, Florida, United States PGA Tour Full time

The Best Players Need the Best People.

Serves as media official for PGA TOUR Pathways (Korn Ferry Tour, PGA TOUR Americas, PGA TOUR University) serving as a liaison between players, agents, media, and partners. Assists in executing tournament and sponsor PR/media efforts, delivering key storylines, and managing sensitive topics under guidance. Builds trusted relationships with players and agents to facilitate media access and enhance the on-site media experience. Contributes to content development through unique insights and player access, helping uphold PGA TOUR standards in collaboration with Communications leadership. Approximately 20+ weeks of travel is expected for this position (PGA TOUR Americas, Korn Ferry Tour, PGA TOUR University), with international travel included.

QUALIFICATIONS

  • Bachelor's degree in Communications, Journalism, Public Relations, or a related field is required; a Masters degree is a plus
  • 4+ of experience in communications, public relations, or media relations. Prior experience in golf tournament communications or sports event management is strongly preferred.
  • Familiarity with the sports media landscape and event operations, particularly within golf.
  • Strong writing and editing skills with the ability to craft clear, engaging, and accurate content across various formats and platforms.
  • Comfortable pitching ideas and speaking publicly in both formal and informal settings.
  • Demonstrated ability to manage multiple projects simultaneously, meet deadlines, and adapt to shifting priorities in a fast-paced environment.
  • Self-motivated and proactive, with the ability to work independently and as part of a team.
  • Willingness to work non-traditional hours, including evenings, weekends, and holidays, as required by event schedules.
  • Proven capacity to communicate effectively across diverse teams and stakeholder groups, fostering strong working relationships and alignment.
  • Excellent attention to detail and ability to maintain accuracy in high-pressure situations.
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and comfortable using digital publishing tools and content management systems.
  • Experienced in using social media platforms for real-time communications, brand storytelling, and audience engagement.
  • Maintains a polished and professional image, with a positive attitude and strong team-oriented mindset.
  • Ability to safely operate utility vehicles such as golf carts, utility carts, and shuttle carts, particularly in support of on-site tournament and media operations.

RESPONSIBILITIES/DUTIES

  • Support the year-round promotion of players, tournaments and sponsors on PGA TOUR Americas, Korn Ferry Tour and PGA TOUR University, while also contributing to other Tours as needed.
  • Develop, manage and execute PR plans and strategies for 20+ events annually to ensure tournament and title sponsor goals are exceeded and elevated on an annual basis.
  • Build and maintain relationships with golf media to promote TOUR-wide storylines; pitch narratives in local markets and identify opportunities for player involvement.
  • Manage tournament field communications, including posting and updating field changes; notify senior leadership of notable player commitments or withdrawals.
  • Act as subject-matter expert on competitions and eligibility topics, providing media with accurate and timely information.
  • Collaborate with tournament media directors to enhance media operations and improve overall media experience.
  • Coordinate pre-tournament player media requests and agent outreach; manage all on-site and post-round media opportunities, including champion interviews.
  • Prepare players for media availability by reviewing sensitive topics and providing talking points; escalate notable comments to senior leadership.
  • Ensure media areas (Media Center, Flash Interview Area, etc.) meet TOUR standards.
  • Compile and distribute pre-tournament and post-round notes; fulfill media, tournament, and broadcast requests for statistics and information.
  • Work with broadcast teams to integrate relevant content and context into coverage.
  • Support PGA TOUR Content team with on-site opportunities and storytelling.
  • Lead on-site crisis communications and provide timely updates to senior management.
  • Contribute to special projects as needed.