Specialist, Social Media Content

Responsibilities
Spirit Airlines is seeking a creative, detail-oriented, and ambitious Social Media Content Specialist to join our team and help elevate our brand's digital presence. The ideal candidate is passionate about storytelling, visually-driven content, and engaging with our audience. The Social Media Content Specialist will play a key role in executing day-to-day social media activities, supporting content creation, coordinating with influencers and creators, and ensuring consistent alignment with the brand's identity. Working closely with internal stakeholders, and creative partners, this role offers the opportunity to contribute to impactful campaigns and grow within a dynamic and fast-paced environment.

• Assist in managing, curating, and scheduling content across all social platforms including Instagram, TikTok, Facebook, LinkedIn, Threads, and X, ensuring alignment with brand guidelines and tone.
• Support the Social Media Content Manager in planning and executing social media campaigns that resonate with our audience.
• Collaborate with internal teams (Brand, Media Relations, Creative, Inflight, DEIB, HR, etc.) and external partners to source, organize, and deliver highquality creative assets.
• Assist with writing and editing captions, social copy, and promotional messaging that reflect the brand's voice and aesthetic.
• Monitor social media channels daily, responding to positive comments in a timely and brand-appropriate manner.
• Help identify opportunities for proactive community engagement to strengthen brand loyalty and audience growth.
• Ideate and produce original, social-first content including photos, videos, and graphics for Spirit's social media platforms (Instagram, TikTok, Facebook, LinkedIn, Threads and X).
• Capture and edit video and photo content for use across social channels, ensuring high-quality production standards.
• Support influencer and content creator partnerships by helping to coordinate first hand experiences, content approvals, and campaign deliverables.
• Assist in coordinating timelines, ensuring seamless execution of collaborations that reflect the brand's image.
• Maintain and update the social media content calendar, ensuring alignment across teams and platforms.
• Assist with administrative tasks related to content planning, campaign tracking, and coordination with internal stakeholders.

Qualifications

• Bachelor's degree or equivalent experience in Communications, Media, Marketing, or related field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous relevant work experience.
• 2-4 years of experience in Social media role in corporate or agency setting for a brand within the travel/hospitality industry.
• Strong portfolio showcasing social-first content creation including video and photography.
• Proficient in video editing tools (CapCut, Adobe Premiere), photo editing tools (Photoshop, Lightroom), and social media platforms.
• Understanding of current social media platforms including features, functionality, and content trends.
• Proficient in analytics & scheduling tools (Sprinklr, Sprout Social)
• Ability to manage multiple projects simultaneously
• Ability to work independently and in a team environment
• Strong attention to detail and ability to think creatively
• Effective written and verbal communication skills
• Ability to be flexible, multi-task, prioritize, and manage multiple activities simultaneously in a fastpaced, changing environment.
• Must possess a strong sense of urgency and be able to effectively manage deadlines.
• Strong team player with the ability to take initiative and work well independently
• High to detail with the ability to think critically
• Strong interpersonal skills, amicable and professional demeanor
• Able to work flexible hours and be available for crisis communication responses on short notice
• Graphic Design experience is a plus.
• Physical Requirements: General Population - Low Activity Lifting Requirements: Seldom lift up to 10 lbs, such as small office supplies or documents. Pushing/Pulling: Seldom pushing/pulling of light items within the workspace. Standing/Sitting Requirements: Primarily seated work, with occasional standing for brief tasks. Bending/Kneeling/Reaching: Occasional reaching within arm's length to retrieve materials. Coordination: Basic manual coordination for standard office tasks (e.g., typing, using office equipment). Vision/Auditory Requirements: Clear vision for reading documents and screens; clear hearing for standard communication. Environmental Conditions: Indoor, climate-controlled environment.

Overview
At Spirit, we live "More Fly." It's not just about getting from point A to B—it's about feeling fly while you're at it. For our Team Members, it means thinking BIG, taking action, making connections, and having a blast while doing it. From the station to the cockpit, the cabin to the computer, every day is an adventure as we redefine travel. Soar with us and enjoy travel perks that bring you closer to what matters. Join a team that empowers you to bring your full self to work, grow personally and professionally, and fuel the communities we serve. At Spirit Airlines, the sky isn't the limit—it's just the beginning

EEOC Statement
Spirit Airlines is an Equal Employment Opportunity employer. All aspects of employment are governed on the basis of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or any other category protected by federal, state, or local law.