Social Media Specialist

Job Summary

The Social Media Specialist is responsible for capturing, editing, publishing and moderating content on Loggerhead Marinelife Center's social media platforms. The Specialist is expected to stay up to date on happenings at LMC, capturing timely and interesting content for updates that drive interest, intent to visit and donations to support our mission-driven work. Knowledge of photo and video editing, current and prospective social media platforms and analytics are required. Ability to work collaboratively and create compelling stories are a must. 

Core Responsibilities

Content Creation:

• Capture and edit photo and video content showcasing LMC's work in rehab, research, education and conservation, as well as current programs.
• Publish content on LMC's social media channels at the appropriate frequency to drive interest, visits and donations.
• Organize and maintain a content calendar for LMC's social media, ensuring that key departmental programs are publicized effectively for funding or participation goals.
• Ensure that LMC brand standards are followed on all social media communications, including audience moderation.
• Collaborate with different departments to gather information for compelling video, photo and infographic content.
• Able to capture photo and video content on mobile phone, DSLR and drone to showcase LMC activities.

Measurement and Analytics:

• Track metrics and measure success of LMC social media content, with actionable learnings from content.
• Forecasts and analyzes social media trends and platforms, helping LMC stay connected to their audience.
• Collaborate with VP of Marketing and third-party agency on paid social campaigns.
• Ensure all communications projects are delivered on time, within budget, and meet high-quality standards.
• Maintain organized files of LMC photo and video content for future use.

Other Duties:

• Support LMC Marketing team content development for email newsletters, website and other digital platforms as assigned, to ensure continuity across platforms.
  
• Content capture for key LMC activities, such as beach cleanups, pier dives, turtle releases and events as assigned.
  

Required Skills, Knowledge, and Experience

• Bachelor's degree required.
• 3+ years' experience in social media, digital marketing or communications.
• Proven ability to drive initiatives and manage programs/projects.
• Strong skills in storytelling, content creation and project management.
• Exceptional written and verbal communication abilities.
• Ability to thrive in a fast-paced, collaborative environment.
• Strong problem-solving and strategic thinking skills.
• Familiarity with Asana, MailChimp, Adobe Premiere and Hootsuite preferred.

About Us

Founded in 1983, Loggerhead Marinelife Center is a leading cultural attraction in South Florida that provides open access to all guests. Today the Center is a global leader in the research, rehabilitation, and protection of sea turtles, serving our broader mission to promote ocean ecosystem conservation. Annually we reach 900,000 guests with our transformational education programs and partner with nearly 100 organizations across six continents and 16 countries in ocean conservation. In early 2022, we opened a new 27,500 square-foot campus that greatly expands our exhibition, education, and convening space and doubles our medical facilities.  

 Physical Demands + Work Environment  

The physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Successful applicants must be comfortable in a highly dynamic environment in an active and busy office or outdoor setting. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee frequently is required to stand and walk. The employee is frequently required to climb or balance and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. This position may involve working outdoors in Florida, often in hot and humid conditions, and at events that extend into evening and weekend hours. Must be willing and able to travel for offsite programming and possess a valid driver's license.

Notes  

This is a salaried, exempt, non-essential, full-time position. The successful incumbent may be required to perform tasks beyond the scope of this job description as requested by the supervisor. This recruitment may be used to select candidates for additional open positions. It is our policy that all team members, including newly hired, transferred, and promoted team members, will be carefully monitored and evaluated for an initial introductory 3-month period on the job. After satisfactory completion of the introductory evaluation, such team members will be evaluated on an annual basis.