Digital Marketing Manager, Web

At Claritev, we pride ourselves on being a dynamic team of innovative professionals. Our purpose is simple - we strive to bend the cost curve in healthcare for all. Our dedication to service excellence extends to all our stakeholders -- internal and external - driving us to consistently exceed expectations. We are intentionally bold, we foster innovation, we nurture accountability, we champion diversity, and empower each other to illuminate our collective potential.
Be part of our amazing transformational journey as we optimize the opportunity towards becoming a leading technology, data, and innovation voice in healthcare. Onward and Upward

JOB SUMMARY: The Digital Marketing Manager serves as a cross-functional leader within Claritev's marketing organization, responsible for planning, developing, and implementing digital marketing strategies to advance Claritev's digital ecosystem. This role partners with leaders across departments to create and implement robust and comprehensive digital programs that help transform the digital customer experience and align digital marketing efforts to enhance brand visibility, engagement, and revenue growth. This role will support directing and executing the company's digital marketing initiatives at both strategic and tactical levels, requiring a strong command of marketing technology, data-driven optimization, and emerging digital trends.
The ideal candidate is collaborative, analytical, and innovative--capable of balancing creativity with performance, and able to translate complex digital strategies into measurable business outcomes.
 
JOB ROLES AND RESPONSIBILITIES:

1. Own the corporate website, content management, architecture, ensuring it is optimized for user experience, conversions, and compliance – in addition to content management.
2.  Ensure site infrastructure, navigation, and UX are aligned with best practices for accessibility, SEO, AI SEO or GEO, and global audiences.
3.  Leverage and implement generative AI tools (e.g., ChatGPT, Jasper, Evertune) to enhance digital engagement and marketing efficiency through chatbot experiences, personalized content, automated copywriting, and intelligent FAQs.
4. Support corporate events and philanthropy initiatives by driving digital promotion, ensuring strong on-site and post-event brand presence, and collaborating with internal and external partners to showcase corporate values and community impact across web and digital channels.
Provide regular performance dashboards and insights to leadership
Develop and execute integrated digital marketing strategies aligned with business goals.
5. Collaborate with Digital Marketing team to manage and optimize Claritev's digital channels ensuring a cohesive experience across the corporate website, paid/organic social media, and digital advertising.
6. Collaborate with cross-functional teams to align content, creative, and messaging with marketing and business objectives. Distribute content through appropriate digital channels to increase brand visibility, amplify engagement and thought leadership, and drive revenue growth.
7. Monitor and analyze performance metrics to improve ROI and inform future strategies.
8. Lead marketing campaign initiatives to support the sales funnel.
9. Establish KPIs and proper analytics capabilities across tools, implement reporting dashboards, monitor campaign and digital marketing performance, and use analytics to drive data-informed decision-making and optimization.
10. Stay current on emerging platforms, marketing technologies, and AI tools to drive continuous innovation..
11. Track feedback and monitor industry trends to ensure relevancy, measure performance and adjust marketing accordingly.
12. Lead relationships with external agencies, media vendors, and technology partners to ensure seamless execution and ROI of digital marketing budget.
13. Ensure compliance with privacy, security, and brand standards, including HIPAA and PHI requirements.
14. Provide mentorship and guidance to team members and serve as a strategic advisor within the digital marketing function.

JOB SCOPE: This role has enterprise-wide impact and requires strategic thinking, digital fluency, and leadership across digital disciplines. This role works under general supervision with latitude and discretion to make choices within standard parameters as well as to assess and recommend alternatives in absence of such parameters. The Digital Marketing Manager influences Claritev's brand visibility, customer engagement, and revenue pipeline, serving as a critical connector between marketing strategy and digital execution. The incumbent possesses and applies a general range of knowledge of practices and procedures within the field to complete job responsibilities. The incumbent has latitude to review decisions and actions of less experienced staff to ensure accuracy in work outputs due to the impacts to revenues and company image. Qualifications JOB REQUIREMENTS (Education, Experience, and Training):
* 3-5 years of experience in digital marketing, with proven leadership in multi-channel campaign management and strategy.
* Bachelors Degree in Marketing or related field.
* Proficiency in WordPress, WP Engine, DemandBase, Salesforce, GA4, Tag Manager, Gravity Forms
* Experience managing a global website.
* Integration of generative AI tools(ChatGPT, Jasper).
* Corporate event and philanthropy digital strategy.
* Deep SEO/SEM, AI SEO/GEO, and web analytics expertise.
* Experience managing digital budgets, vendor partnerships, and performance optimization.
* Exceptional knowledge of sales, marketing, and multi-channel campaign orchestration, with strong understanding of B2B and B2C buyer journeys.
* Ability to thrive in a fast-paced, growth-oriented environment and manage competing priorities.
* Outstanding written and verbal communication skills, including strong analytical and presentation skills, with the ability to translate insights into strategy.
* Excellent people skills with the ability to effectively manage relationships in a dynamic marketing organization and work well in cross-functional teams. Demonstrated experience applying AI and marketing automation to enhance efficiency and engagement.
* Proven ability to handle multiple projects simultaneously, working under pressures and deadlines to complete assigned tasks.
* Excellent project management, project leadership, cross functional collaboration skills, and time management experience required. Proficient in the use of project management tools such as Asana or
* Individual in this position must be able to work in a standard office environment which requires sitting and viewing monitor(s) for extended periods of time, operating standard office equipment such as, but not limited to, a keyboard, copier and telephone.

The salary range for this position is 90K-110K annually. Specific offers take into account a candidate's education, experience and skills, as well as the candidate's work location and internal equity. This position is also eligible for health insurance, 401k and bonus opportunity.

BENEFITS

We realize that our employees are instrumental to our success, and we reward them accordingly with very competitive compensation and benefits packages, an incentive bonus program, as well as recognition and awards programs. Our work environment is friendly and supportive, and we offer flexible schedules whenever possible, as well as a wide range of live and web-based professional development and educational programs to prepare you for advancement opportunities.

Your benefits will include:

· Medical, dental and vision coverage with low deductible & copay

· Life insurance

· Short and long-term disability

· Paid Parental Leave

· 401(k) + match

· Employee Stock Purchase Plan

· Generous Paid Time Off – accrued based on years of service

o WA Candidates: the accrual rate is 4.61 hours every other week for the first two years of tenure before increasing with additional years of service

· 10 paid company holidays

· Tuition reimbursement

· Flexible Spending Account

· Employee Assistance Program

· Sick time benefits – for eligible employees, one hour of sick time for every 30 hours worked, up to a maximum accrual of 40 hours per calendar year, unless the laws of the state in which the employee is located provide for more generous sick time benefits

EEO STATEMENT

Claritev is an Equal Opportunity Employer and complies with all applicable laws and regulations. Qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability or protected veteran status. If you would like more information on your EEO rights under the law, please click here.

APPLICATION DEADLINE

We will generally accept applications for at least 5 calendar days from the posting date or as long as the job remains posted.

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