Customer Marketing Manager

5 days ago

San Francisco, California, United States Ivo Full time $120,000 - $180,000 per year

Ivo is an AI-powered contract intelligence platform built for in-house legal teams. Our products – Ivo Review, Ivo Assistant, and Ivo Repository – help organizations transform the way they review, manage, and understand contracts. Ivo automates complex legal workflows, uncovers hidden risk patterns, and delivers insights in seconds.

We're growing rapidly and building a marketing organization that's as data-driven and operationally excellent as the technology we build.

The Role

We're looking for a
Customer Marketing Manager
to deepen relationships with our customers, drive product adoption, accelerate expansion, and turn satisfied users into active advocates.

Responsibilities

  • Build enterprise expansion and renewal programs:
    Design campaigns and playbooks that improve renewals, identify expansion opportunities, and grow NRR across the enterprise.
  • Drive usage and engagement:
    Launch targeted lifecycle campaigns that increase adoption of new features across Ivo's platform.
  • Improve and scale customer onboarding: Enhance onboarding experiences, streamline communication touchpoints, and design repeatable campaigns that drive early adoption and long-term retention.
  • Lead customer advocacy:
    Develop and scale Ivo's advocacy engine – from customer stories and review drives to referral programs and CAB initiatives.
  • Run customer webinars and events:
    Plan and execute recurring webinars that highlight product best practices, customer wins, and upcoming launches.
  • Collaborate cross-functionally:
    Partner closely with Demand Gen, Product, CS, and Content to align messaging, share insights, and amplify customer success.
  • Measure and optimize:
    Reliably track and report on key adoption, engagement, and advocacy metrics.

Qualifications

  • 3+ years of experience in B2B marketing, ideally across customer, content, or demand generation functions.
  • Experience creating customer-facing content (case studies, reviews, videos, or webinars).
  • Familiarity with marketing automation and CRM tools (Salesforce preferred; Hubspot a plus).
  • A self-starter mindset with the ability to build programs from 0→1 and collaborate across teams.

What Success Looks Like

  • Revenue impact:
    Clear relationships between customer marketing programs and renewal or expansion growth.
  • Advocacy momentum:
    A consistent flow of authentic customer stories, testimonials, and reviews.
  • Customer engagement:
    Measurable increases in usage, adoption, and satisfaction.
  • Operational rigor:
    Repeatable playbooks and reporting frameworks that tie marketing to revenue outcomes.

FAQ:

How far along are we?

We launched mid-2023. Since then, we've had an incredible response from the market and are growing rapidly. Our clients include companies like Reddit, Canva, Quora, Zapier, Pinterest, Mozilla, and many Fortune 500s. We're happy to share more details with candidates who go through our interview process.

Can I work remotely?

We require candidates to work with us in-person 5 days a week in our San Francisco office.

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